Overview

Business Development Director – Central and Eastern Europe - Germany based (m/f/d) role at Trackunit. We are looking for a strategic and driven commercial leader to accelerate growth in the central European markets, expand our ecosystem, unlock new revenue streams, and drive lasting partnerships across the construction landscape. Flexible work setup with the option to work from one of our locations or remotely from anywhere in Germany. No relocation assistance is offered for this position.

What’s in it for you?

We are looking for a Business Development Director – CEE to shape the future of construction tech. This role focuses on eliminating downtime in the industry and accelerating growth in central Europe by expanding our ecosystem, unlocking revenue, and building lasting partnerships. If you’re passionate about technology, transformation, and turning market potential into tangible success, this is your opportunity to make a difference.

We offer a flexible setup with the possibility to work from one of our locations or remotely from anywhere in Germany. No relocation assistance is offered for this position.

Who are you?

• 7-10 years of B2B business development or enterprise sales experience, ideally in SaaS, IoT, or construction tech sectors.
• Demonstrated success in closing complex, multi-stakeholder deals and growing enterprise accounts.
• Deep knowledge of the CEE construction or heavy equipment market; experience selling into rental companies or contractors is a strong advantage.
• Commercially strategic mindset with strong analytical skills and executive presence.
• Comfortable operating in a high-growth, international, and purpose-driven company.
• Experience using Salesforce and related tools for structured pipeline and account planning.
• Availability to travel at least 50% of your work time to central European countries.
• Ideally, you speak Polish, Czech, Hungarian, Ukrainian and/or Russian

Don’t meet every single requirement? We encourage you to apply if you’re drawn to the role.

Primary responsibilities

• Strategic Market Expansion
  • Shape and lead the CEE go-to-market strategy in alignment with Trackunit’s global goals and vertical growth focus.
  • Identify and prioritise new growth segments, strategic partnerships, and rental opportunities.
  • Lead long-term market mapping and opportunity analysis in construction technology and related ecosystems.
• Sales Leadership
  • Drive complex deal cycles from discovery through contract negotiation, targeting fleet owners, rental companies, and enterprise accounts.
  • Personally manage high-value accounts and influence procurement decisions.
  • Develop account penetration strategies and multi-stakeholder engagement plans across strategic customers.
  • Deliver consistently on quota and commercial objectives.
• Ecosystem and Partnerships
  • Forge commercial alliances and integration partnerships that contribute to the Trackunit ecosystem vision.
  • Represent Trackunit in CEE-based industry events, consortiums, and innovation forums to elevate thought leadership and market position.
• Cross-functional Alignment & Execution
  • Work with Product, Customer Success, Marketing, and Strategy teams to tailor propositions and ensure product-market fit.
  • Translate customer feedback into actionable product and GTM insights.
  • Partner with Customer Success to ensure onboarding, value delivery, and expansion opportunities.
  • Implement structured pipeline reviews, sales forecasting, and performance management using CRM and sales analytics.
  • Support the KAM team with insights into new customers and logos.

Our hiring process

• Initial phone conversation with a colleague from our People & Talent team.
• Virtual meet and greet with Thomas Spieker, Vice President of Commercial EMEA.
• Personality-based interview with a Hogan assessment prior to the interview to understand abilities and team fit.
• Final interview with relevant Trackunit colleagues.
• Offer presentation and walkthrough.

Coming Together To Connect Construction

We’re committed to construction—one of the largest industries in the world. Trackunit is a leading IoT provider and thought leader, supporting and shaping the agenda for the industry on a global scale. We value a people-centric approach and support remote work while fostering a global, inclusive team dedicated to eliminating downtime and building a useful industry for the world.