CRM Executive - 12-18 Month FTC

Bexhill or London - Hybrid, one day per week on site

Welcome to Hastings Direct – From Our Group HR Director, Pam Angel.

We’re a digital insurance provider with a clear strategy to become the best and biggest player in the UK market. As a company, we’ve made significant investments in technology, pricing, data, and analytics, along with nurturing our 4Cs culture and investing in our people. Our Finance team is also building a market-leading finance technology platform, investing in leadership development, and focusing on adding value to the business.

The fact you’re reading this job advert means we’ve tempted you to find out more about #lifeatHD. If you like what you see, we hope you'll consider joining us.

We have high standards and understand some people may not apply unless they tick every box. If you’re excited about joining us and think you have some of the qualities we’re looking for, even if you’re not 100% sure, we would love to hear from you.

Role overview

As a CRM Executive, you will play a key role in shaping and executing email, SMS, and push (web & app) communications across the customer lifecycle. You will help drive customer engagement and increase brand awareness in a fast-paced environment.

Job details

• The day-to-day responsibilities include, but are not limited to:
• CRM Strategy and Planning: Support the Marketing Lead in developing our CRM strategy and customer journeys, using a test-and-learn approach. Lead end-to-end campaign management, including stakeholder collaboration, project planning, copy briefing, approvals, building, testing, and reporting.
• Campaign Execution: Assist in planning and executing improvements to existing campaigns and launching new ones to meet business objectives with a customer-first approach.
• Platform Expert: Use the full capabilities of our CDP, CRM, and CMS platforms to design, build, and optimize campaigns, customer journeys, and reports.
• Data-Driven Communication: Utilize data to create personalized journeys and messages, sending relevant content at the right time across various channels for maximum impact.
• Reporting and Insight: Analyze campaign performance, provide weekly reports, and recommend actions to drive continuous improvement.

Essential skills / experience

• Experience in CRM, customer lifecycle management, or similar roles.
• Experience working with Braze or similar CRM platforms.
• Strong project management skills with the ability to handle multiple priorities and deadlines.
• A customer-first approach, championing excellent service and engagement.
• Excellent communication and collaboration skills for working across different stakeholders.

The interview process

• Recruiter screening call
• First-stage introductory interview with the hiring leader
• Second interview with the hiring leader and a peer

As a Disability Confident employer, we’re committed to inclusive recruitment. If you require support or adjustments during the process, please let us know. We welcome applications through the Disability Confident Scheme (DCS). For more information, visit our careers website.

Regrettably, we are unable to offer sponsorship for this role.

Benefits:

• Competitive salary plus a performance bonus scheme.
• Flexible hybrid working arrangements.
• Financial wellbeing benefits, including life assurance (4x salary), income protection, matched pension contributions up to 10%, discounts, cashback, mortgage advice, and financial support.
• Mental wellbeing programs, including the Thrive mental health app, 24/7 colleague assistance, mental health first aiders, support groups, and dedicated support teams.
• Additional perks such as 25 days annual leave plus bank holidays, health plans, dental plans, health assessments, Cycle to Work schemes, onsite facilities, social events, and more.

Join us and experience our unique approach—focused on our colleagues, customers, company, and community, known as the 4Cs. We believe creating the right culture and providing the right tools will lead to success and sustainable growth.

At Hastings Direct, we’re dedicated to fostering an inclusive environment where everyone can succeed. If you need adjustments during recruitment, please inform us. Our recruitment team is here to support you.

Job posting end date: 13/05/2025