Overview

Medialab is the UK’s leading independent media agency, data-driven and founder-run. We’re purpose-led and independent, with a strong track record of awards and recognitions. We work with a diverse client roster and are focused on delivering the right outcomes for our clients and our people.

Our values: Commit to Doing the Right Thing; Help People Flourish; Dig Deeper to Understand Better.

Your Next Challenge

We are hiring for a Digital Account Director to play an integral role within one of our Client Planning teams, requiring deep experience and understanding of digital paid media, specifically Paid Social, Display and Online Video. This role will serve several key clients across various digital channels, including but not limited to paid social, display, and online video strategy and activation.

This role requires a strong understanding of how to plan, set up, and monitor digital campaigns, as well as a working understanding of data analysis and insight techniques and a competent level of general marketing and creative processes. The position offers significant room for growth and career progression, with training provided to cover any knowledge gaps. Experience in direct response objectives is essential, with experience in upper-funnel brand awareness objectives important.

Along with strong digital technical skills, you will be client-facing and adept at presenting strategic plans and leading campaign activation and reviews. You will help develop effective ways of working, managing, motivating, and training Digital Managers and Executives.

What You’ll Be Doing

• Accountable for social and programmatic strategy and media plan activation across your key clients, including consultation on sizeable digital briefs across the wider Client Planning team as needed.


• Taking ownership of client accounts, including sharing strategic opportunities, creating and presenting yearly forecasts and plans, day-to-day campaign management, post-campaign analysis, and client engagement.


• Ensure Digital Managers and Executives deliver best-in-class client leadership and best-practice digital activation, through training, process management and consultation.


• Learn and apply Medialab’s data-driven approach to media and client service, acting as a resourceful and independent thinker and problem solver.


• Deliver accurate and detailed media plans and yearly forecasts across digital channels (Paid Social, Display and Video) with reasoned rationale and performance projections based on data.


• Present strategic recommendations to help clients achieve long-term objectives, and challenge media plans to drive growth.


• Collaborate with in-team Digital Directors on Operational & Strategic projects including training, processes, partner relationships, product testing, onboarding, measurement, thought leadership and best practices.

The Skills You Will Bring

• Experience activating Paid Social, Display and Video strategy to a high standard, including experimentation and best-practice understanding across key platforms.


• Experience delivering these campaigns through social platforms and the Google stack (including DV360); experience with programmatic partners is desirable.


• Deep knowledge of digital platforms (e.g., Platform BMs, Google Campaign Manager, Google Analytics) and ability to apply this to performance analysis.


• Strong ability to analyse historic and current activity to inform media recommendations.


• Ability to communicate complex topics clearly to both specialist and non-specialist audiences.


• Highly numerate with the ability to set and monitor budgets across multiple campaigns.


• Adequate at juggling multiple projects for multiple stakeholders.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising, Strategy/Planning, and Marketing

Industries

• Advertising Services