Digital Content Director (UK or South Africa)

This position is for a Digital Content Director in the United Kingdom or South Africa.

As a Digital Content Director, you will lead the creation and refinement of digital storytelling for a global luxury brand in the diamond and jewellery industry. You'll oversee a talented team of content professionals, ensuring every piece aligns with the brand's tone, visual identity, and SEO strategy. This role requires a deep understanding of luxury communication, editorial precision, and performance-driven storytelling.

Accountabilities

• Oversee the end-to-end delivery of digital content projects across web and social platforms, ensuring consistent quality and tone
• Establish efficient workflows, project operations, and clear accountability structures for content teams
• Develop and refine digital content strategies in collaboration with SEO and social media specialists
• Lead on gathering and applying insights from search, social, and market trends to guide editorial decisions
• Define and uphold editorial tone of voice, ensuring alignment with brand standards and audience expectations
• Support new business initiatives by contributing to content strategy, written copy, and editorial best practices
• Mentor and manage multidisciplinary teams, providing guidance on storytelling, performance, and creative excellence
• Collaborate closely with strategy, editorial, and digital PR leads to streamline operations and maintain high-quality content delivery

Requirements

• Minimum 5 years of experience leading and developing high-performing content or editorial teams
• Proven expertise in digital storytelling, social media, and omnichannel content strategy
• Strong understanding of SEO, performance content, and using data insights to drive measurable engagement
• Experience working with luxury, lifestyle, or high-end brands — particularly within the jewellery or fashion industries
• Skilled in adapting tone and storytelling for diverse audiences and international markets (US, UK, EU)
• Excellent leadership, collaboration, and mentoring abilities, with a focus on empowering creative teams
• Global mindset and ability to operate in a multicultural, fast-paced environment
• Commitment to values such as respect, kindness, openness, and teamwork

Benefits

• 25 days of annual leave plus UK bank holidays and your birthday off
• Additional paid Christmas closure days
• Private pension plan and private healthcare insurance
• Monthly entertainment subscription (Netflix, Spotify, Amazon Prime, etc.)
• Access to Employee Assistance Programme (EAP) and free eye tests
• Wellness and peer recognition initiatives, including On-the-Spot Awards
• LinkedIn Learning access for continuous professional development
• Referral bonus program and regular team social events throughout the year
• Enhanced maternity, paternity, and shared parental leave
• Work From Abroad policy — up to 4 weeks per year
• Annual Calm app subscription for mental wellbeing
• Inclusive culture that celebrates diversity and ensures equal opportunity for all employees

We are an equal opportunities employer and welcome applications from all qualified candidates.