Overview
The Director of Marketing UK/ Europe reports to the global Vice President and is responsible for leading marketing for LOD and Consilio across the UK and Europe. The role includes but is not limited to marketing strategy, senior stakeholder collaboration and leadership, revenue-focused marketing performance and optimisation, brand growth, budget ownership, and team management and development. For Consilio, demonstrate expertise in B2B marketing to best meet corporate and law firm client needs; for LOD, bring a mix of B2B and B2C marketing experience as the business acquires and retains both Corporate clients and individual lawyers.
This is a hybrid role based in our London office.
Responsibilities
Strategy
Create marketing strategies for LOD and Consilio to support business objectives, drive revenue, and facilitate a high performing marketing functionOperate with a clear strategic vision, using it as a compass to embed marketing best practice and a high performing teamDevise strategic campaigns to effectively meet specific areas of business need or focus, . product launches or new market opportunitiesLead strategic positioning initiatives from initial research to execution of market-facing materialsCreate channel strategies, . content or events, to reinforce the overarching marketing strategiesTailor global marketing strategies and outputs to meet regional needs. Equally, use regional presence and market strength to support broader global initiatives.Senior leadership
Partner with senior business leaders within region, collaborating to ensure marketing delivers in support of their objectivesManage senior stakeholders across business units to coalesce diverse view points and varied needs into unified marketing outputsAdvocate for regional requirements with global marketing leadership and across the global marketing teamOperate strategically and commercially to successfully manage the expectations of a multitude of regional and global leadersOversee the work of two Marketing Managers, their performance, and their career developmentCollaborate with cross-functional teams within global marketing to drive initiatives to completion across functionsPerformance
Deliver positive ROI across the full mix of marketing channelsOversee cross-functional marketing teams to optimise performance by channelUse marketing as an effective tool to drive website traffic, acquire and retain new clients and lawyers, boost brand awareness, and uplift engagementConfidently leverage data and analytics to inform decisions and improve campaign effectivenessBrand
Oversee brand positioning, messaging, identity, and creative execution across all on and offline channelsGrow and maintain the strength of the brand as a solid foundation for all marketing activityProtect and defend the brand in all initiatives across a range of channelsBudget and reporting
Own the marketing budget and ensure efficient allocation of resourcesReport on KPIs, campaign performance, and strategic outcomes to senior leadershipManage agency relationships, event relationship, and other external partners Qualifications
At least 10–12 years of progressive marketing experience, preferably with a proven track record in legal services and or legal techDeep understanding of B2B marketing, especially tailored to corporate clients and law firmsDemonstrated success in developing and executing marketing strategies/ campaigns, preferably across the UK and European marketsExperience in revenue-focused marketing including performance tracking, data analysis, and funnel optimizationStrong analytical mindset, with experience in using data to inform strategy and optimize campaignsOwnership of marketing budgets, with a focus on cost-efficiency and strategic investmentSkilled in brand positioning and growth in competitive B2B environmentsStrong ability to collaborate with senior stakeholders, including executive leadership, sales, and product teamsExperience in leading and developing high-performing marketing teamsExceptional written and verbal communication skills, with the ability to craft compelling messaging for diverse audiencesExperience with SaaS solutions strongly preferred Experience with Salesforce and Marketo desirableDegree in Marketing, Business, Communications, or a related field desirable Consilio, LLC is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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