Director of Consumer

New Yesterday

Job Description:

Role Overview

Job Title: Director of Consumer
Salary: Competitive + bonus and benefits
Location status: Flexible/Hybrid
Location: UK-wide (with travel to London and regional offices as needed)
Permanent- Full-time
 

We Make Health Happen

At Bupa, we’re here to help people live longer, healthier, happier lives – and make a better world. With no shareholders, our customers are our focus. That means every decision we make is about improving health and care.

As Director of Consumer, you’ll play a pivotal role in shaping how we connect with our individual customers. You’ll lead the go-to-market strategy for our Consumer segment, driving growth, improving customer retention, and enhancing the experience across digital and traditional channels. This is a chance to make a real impact – not just on our business, but on the lives of thousands of people across the UK.

Key Responsibilities

  • Develop and deliver targeted strategies for our Consumer segment to drive revenue and align with Bupa’s wider commercial goals

  • Set the direction of the Consumer team to achieve revenue targets, optimise distribution channels, and expand beyond the current market

  • Lead the optimisation of consumer distribution channels – including digital, telephony, and e-documentation to enable optimal reach and efficiency

  • Lead the design and execution of customer retention strategies to achieve planned sales/revenue in line with the AOP

  • Lead the development and management of commercial channels, guaranteeing alignment with the overall business objectives

  • Ensure compliance with regulatory standards and lead risk management practices across the Consumer function

  • Inspire and lead a high-performing, inclusive team, fostering innovation, collaboration and accountability

    • What We’re Looking For

    We’re looking for a strategic thinker with a strong commercial mindset and a passion for customer-centric innovation. You’ll bring:

  • Proven experience in leading consumer-focused retail strategies within a complex organization

  • Strong understanding of sales, distribution and retention in a digital-first environment

  • Excellent leadership skills, with a track record of building inclusive, high-performing teams

  • Ability to manage budgets, interpret data and make sound commercial decisions

  • Skilled communicator with experience influencing at executive level

  • Comfortable navigating change and driving transformation across multiple channels

    • Benefits

    Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family-friendly benefits.
    Joining Bupa in this role you will receive the following benefits and more:

  • Private medical insurance

  • Enhanced pension scheme

  • Annual bonus scheme

  • 25 days holiday + bank holidays

  • Leadership development programmes

  • Hybrid working options

    • Why Bupa

    We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

    Apply
    Location:
    Staines-Upon-Thames
    Job Type:
    FullTime

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