Director of Sales & Marketing Department: Sales & Marketing Reports to: General Manager Job Overview The Director of Sales & Marketing (DOSM) is responsible for leading and implementing strategic sales and marketing plans to maximise revenue, market share, and profitability while delivering exceptional guest experiences. This role proactively positions and markets the property, manages the marketing budget, and ensures alignment with brand standards. The DOSM collaborates closely with General Manager, Revenue Management and other stakeholders to drive RevPAR growth and achieve business objectives. Key Responsibilities Commercial Develop and execute strategic sales and marketing plans to achieve budgeted revenue streams across all segments (corporate, leisure, MICE, entertainment, sports, transient). Drive total hotel revenue and profitability through proactive account acquisition, activation, and portfolio management, ensuring a healthy pipeline of potential accounts across multiple segments. Analyse market trends, competitive landscape, and customer needs to identify opportunities and mitigate risks. Lead RFP processes and ensure timely, high-quality submissions. Oversee digital presence (Brand.com, third-party sites) and ensure compliance with brand marketing programs, working with Marriott Digital Field Marketing team to maximise visibility & ROI. Organise and participate in trade shows, roadshows, sales blitzes, and familiarisation trips with measurable ROI. Maintain accurate CRM data and leverage analytics for targeted actions. Negotiate contracts and close high-value deals within established parameters. Provide daily support to the Event sales and groups teams, lead the daily RevMAX meeting and support with conversions. Actively participate in Revenue and commercial meetings on property and drive the actions agreed. Complete accurate and clear reporting for key stakeholders. Manchester Market Positioning Develop and implement strategies to re-establish the hotel as a leading competitor in the Manchester market. Build new relationships with key corporate accounts, event planners, and influencers to expand penetration in high-value segments. Identify and target emerging sectors in Manchester (e.g., tech, media, sports, and international conferences) to grow market share. Collaborate with local tourism boards, chambers of commerce, and business networks to enhance visibility and partnerships. Build relationships and explore opportunities within the Spinningfields & St Johns Neighbourhood network of businesses. Create innovative campaigns and activations tailored to Manchesters competitive landscape. Monitor competitor activity and adjust strategies to maintain a strong market position. Support hotel strategy to increase share in key segments such as MICE, production, entertainment & sport). People Lead and manage the Sales & Marketing team to achieve revenue and profitability targets. Conduct regular performance reviews, set objectives, and identify development opportunities. Ensure consistent processes aligned with SOPs and brand standards. Promote teamwork, provide training, and support recruitment efforts. Foster a positive, collaborative work environment and assist team members as needed. Guest Services Build and maintain long-term, commercially beneficial relationships with clients and guests. Ensure a seamless and customer-focused experience throughout the sales process. Represent the hotel professionally in community and industry events. Lead weekly social hour with Elite Marriott Bonvoy members and regular corporate guests. General & Administrative Handle administrative tasks efficiently and maintain effective filing systems. Keep stakeholders informed and updated in a timely manner. Contribute to system improvements and ensure compliance with technical and operational standards. Accountability Achieve budgeted revenue and market share targets. Maintain strong internal and external relationships to support long-term business stability. Ensure timely follow-up on accounts and contracts for payment collection. Qualifications & Requirements Minimum 2 years experience as DOS or DOSM is preferable. Experience with Marriott hotels and systems an advantage. Strong knowledge of sales, marketing, and revenue management principles. Excellent communication, negotiation, and analytical skills. Ability to prioritise, multi-task, and work under pressure. Proficiency in MS Office; knowledge of Opera PMS and Sales & Catering systems, Sales Force and Lanyon preferred. High integrity, confidentiality, and ability to inspire confidence.

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