Quant Director

Job Title: Quantitative Research Director with Consumer Demand Segmentation

Location: Central London - hybrid

Department: Research, Insights, Strategy

About the Role:

We are seeking a dynamic strategic Quantitative Director who will oversee our quantitative research approaches to strategic briefs. We are seeking someone who is excited to combine innovative & more traditional quant methodologies alongside other research methodologies such as unprompted analytics, qual, semiotics to best answer developing client needs in a tech driven world. This role is ideal for a seasoned research leader who thrives in dynamic, agency environments, has strong knowledge of corporate client environments and brings a deep understanding of demand drivers across categories, channels, and behaviors.

You will be responsible for designing and managing high-impact research programs, guiding cross-functional stakeholders, and delivering data-driven insights that shape product, marketing, and growth strategies.

Key Responsibilities:

Lead quantitative research initiatives focused on understanding consumer needs, behaviors, and preferences across markets and segments. Candidate must feel comfortable understanding how quant works in conjunction with other research methodologies

Design and manage complex research studies (e.g., segmentation, conjoint, maxdiff, tracking, demand forecasting, pricing elasticity).

Translate business questions into research hypotheses and actionable plans using the most appropriate quantitative methodologies.

Leverage advanced analytics and statistical tools to extract insights from large datasets and surveys.

Synthesize findings and turn into strategic recommendations - compelling data lead narratives that drive strategic decisions for marketing, product, and commercial teams.

Manage relationships with external vendors and partners to ensure high-quality execution of research projects.

Mentor and lead junior researchers or freelancers, fostering best-in-class research practices and professional growth.

Collaborate closely with cross-functional teams, including Strategy, and Data Science, to integrate insights into the broader business context.

Qualifications:

8+ years of experience in quantitative market research, with a strong focus on consumer demand analysis.

Proven expertise in designing and executing complex research methodologies (e.g., segmentation & conjoint).

Solid understanding of statistical and data analysis approaches and tools (e.g., SPSS, R, Python, Excel, Tableau, or similar).

Strong communication skills, with a demonstrated ability to influence executive stakeholders through clear and compelling insight storytelling.

Experience managing research teams and vendor partnerships.

Master’s or PhD in a relevant field (e.g., Statistics, Economics, Behavioral Science, Marketing Research, or related field) preferred.

Preferred Attributes:

Experience in CPG, retail, tech, or other consumer-focused industries.

Passion for understanding what drives consumer behavior and demand in ever-evolving markets.

Ability to operate in both strategic and hands-on capacities.

Experience working on multi market research programmes.

Ability to turn insight into strategy