International Manufacturer - ProAV / Broadcast Location: UK Preferred - Europe Scope We are conducting a confidential search for a senior Europe Channel & Distribution Sales Leader on behalf of an established international manufacturer within the ProAV / Broadcast sector. This appointment forms part of a broader commercial reset and growth mandate across the region. The Opportunity This is a pure leadership role with full accountability for performance across an established, multi-country reseller network generating eight-figure annual revenue. The successful candidate will inherit a team of approximately 10 and will be tasked with strengthening commercial discipline, forecasting accuracy, and performance accountability across Europe. Key Responsibilities

Lead, coach, and develop a multi-country channel sales team across Europe Improve forecasting accuracy, pipeline visibility, and KPI discipline Drive structured sell-through initiatives in partnership with marketing Accelerate revenue growth across a mature reseller base Strengthen pricing governance and channel consistency Reset performance expectations and raise standards where required Act as the commercial bridge between sales, product, operations, and marketing

The Mandate The business is transitioning from a period of operational consolidation to a renewed focus on growth.

Channel engagement and field presence require reinforcement Performance management discipline must be elevated Commercial execution needs greater structure and accountability

This is a commercially focused sales leadership mandate requiring confidence, structure, and decisive leadership. There is no personal salestarget. Success will be measured by:

Team performance Strategic execution Revenue growth Forecast reliability

Candidate Profile We are seeking a manufacturer-side sales leader with:

Proven experience leading multi-country reseller networks across Europe Strong forecasting and pipeline management capability Demonstrated success improving team performance and accountability Commercial acumen and comfort managing cross-functional tension The confidence to make clear people and performance decisions

A background within professional ProAV, Broadcast manufacturing, or adjacent sectors is highly desirable, though not essential. #J-18808-Ljbffr