We’ve won multiple Cannes Lions and been named one of the Bravest Agencies on the Planet by Contagious. But for us, it’s not about trophies, it’s about creating work that earns its place in culture and has real business impact.Join us in shaping some of the UK’s most recognisable brands, delivering ambitious campaigns that make a real impact.About the RoleWe are looking for an Influencer Director to elevate our influencer offering and bring sharp expertise in developing influencer strategies, from macro to micro. Your thinking will connect culture, creativity and commerce and your work on influencer strategy will often need to dovetail into an overarching integrated strategy for earning attention and conversation, so the ability to partner with media specialists, integrated specialists and creative will be essential. You’ll help us push boundaries and set new standards for influencer marketing for our clients.Key ResponsibilitiesDevelop and lead influencer strategies that align with brand objectives, cultural opportunities and campaign creativeEducate and inspire clients about the role of influencers in integrated and influencer only campaigns and ideas. You will be able to work seamlessly with creative, media specialists and social specialists to embed strategic influencer thinking into planning of ideas and campaignsAdvise clients and internal teams on the right selection strategy for influencersYou will be knowledgeable and keep abreast of all legal, commercial and regulatory changes and developments and will be able to feed this knowledge into the wider Golin agency (e.g. how to navigate influencer marketing in a HFSS world)Industry Relationship ManagementMaintain relationships with influencer agencies and agents identifying key trend shifts and developments within the industry, feeding education and learnings into the wider Golin businessPartner with social, PR and creative teams to deliver seamless integrated campaigns for clientsBe able to develop and lead innovative influencer strategies that can be executed within client parametersConfidently sell in bold, breakthrough influencer strategies and be able to champion, navigate and guardian an idea through an internal stakeholder sign off processMaintain best in class quality standards, ensuring influencer work feels authentic, impactful and brand safeMeasurement & ImpactDefine KPIs and measurement frameworks for influencer campaigns, working with analytics teams to show ROI and business impactProvide insight and recommendations to continuously improve influencer work and client outcomesHelp to develop best practice around tools, and help guide the agency on how to establish a seamless and efficient influencer management process that focuses on tech integration, moving away from manual modelsInnovation & Thought LeadershipKeep the agency at the cutting edge of influencer trends, platform shifts and creator innovationsIntroduce new formats, approaches and partnerships that help our clients stay aheadRepresent the agency in client sessions, industry forums and thought leadership opportunities as an influencer expertWhat We’re Looking ForExperience in influencer marketing and influencer strategy, ideally within an agency environmentProven experience working with influencers across different tiersStrong network of influencer, agent and platform relationships, with the ability to bring opportunities to the table and open doors to interesting partnerships and conversationsStrong understanding of how influencer integrates with PR, social and broader brand campaignsCommercial acumen and confidence advising senior clientsAbility to juggle multiple high profile projects while maintaining impeccable attention to detailMindset & ValuesCulturally fluent and connected, plugged into creator culture, talent ecosystems and emerging platformsConfident and credible, able to hold the room with clients, agents and talentPassionate about setting high standards for influencer work, ensuring we compete at the very top of the industry #J-18808-Ljbffr