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This range is provided by Personal Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Job Title: Marketing Director

Location: Hybrid - Regular travel to Milton Keynes would be required.

Salary: £115,000 - £130,000 depending on experience with 20% bonus

Contract Type: Permanent

Personal Group is on an ambitious growth journey, delivering unique insurance cashplans, innovative employee benefits and engagement solutions that empower businesses and inspire their people. We’re looking for a visionary and delivery-focussed Marketing Director to help us become the market’s most recognised and respected challenger brand.

The Opportunity:

Reporting directly to the Chief Executive, and working closely with the senior leadership team, this pivotal role will execute a compelling marketing plan and evolve our strategy, that builds Personal Group’s reputation, drives brand awareness and fuels sustained lead generation across all channels.

You’ll bring passionate creativity, disruptive thinking and inspiring leadership to galvanise a talented team and energise the marketplace—delivering measurable results at pace while maintaining a structured, methodical approach.

Key Responsibilities

• Strategy & Growth – Set clear sales and marketing objectives, define “where to play and how to win,” and drive rapid lead generation through innovative, high-impact campaigns.
• Leadership & Team Development – Motivate, coach and develop a high-performing marketing and new-business team, fostering a culture of excellence and collaboration.
• Brand & Proposition – Shape and articulate a differentiated brand narrative, proposition messaging and thought leadership content that set us apart in a competitive market.
• Performance & Governance – Establish robust KPIs, report to the Senior Management Team and Board, and ensure compliance with FCA, Consumer Duty and other relevant legislation.
• Client Engagement – Lead high-profile client discussions, prevent churn, and collaborate across departments to enhance the customer journey and maximise ROI.
• Budget Management – Oversee and optimise marketing and sales budgets to ensure strong return on investment.

About You

You are an accomplished marketing leader with a first-class track record in B2B marketing—ideally within transport, logistics, distribution, manufacturing or retail—and you thrive in dynamic, fast-changing environments. Experience in marketing to an over-loaded HR audience is preferable.

Essential Experience & Skills

• Deep expertise in B2B marketing strategy, lead generation and campaign development.
• Strong commercial acumen with the ability to measure, track and improve marketing performance.
• Proven success in turning around or establishing a challenger brand in a commoditised market.
• Hands-on experience with SEO, website management, email marketing, paid search and social media optimisation.
• Demonstrable ability to build, inspire and manage high-performing marketing teams.
• Exceptional written and verbal communication, with a flair for impactful content creation.
• B2C marketing experience.
• Exposure to insurance, employee benefits or SaaS products.
• Selling to HR Directors or similar decision-makers.
• Design and creative competencies.

Personal Characteristics

Tenacious, target-focused and results-driven. Empathetic, inspirational leader who develops people and builds strong relationships. Analytical thinker with creative flair and the ability to thrive under pressure.

No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you! Location is hybrid with some travel to Milton Keynes and London. Part time and flexible options available.

Personal Group is proud to be an inclusive employer and encourages applications from a diverse range of candidates. If you require reasonable adjustments to assist you with the application and/or recruitment processes, please contact our Recruitment Team.

The Company

The Personal Group family offer a range of products help protect, connect, and engage the UK workforce with communication tools, employee benefits, and health insurance plans. Innecto offer specialist pay and reward and employee experience consultancy. Together we provide a full-service solution to help our clients stand out as an employer of choice.

Our mission is to protect the unprotected and connect the unconnected. We want to make work happy, for everyone.

Why? Because when people are happy, they're more productive. And when people feel like they make a difference, they do.

Today we're making work happy for more people than ever before, and we are looking for great people to help create a brighter future for the UK workforce.

Could you be our next great hire?

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing
• Industries
• Insurance and Employee Benefit Funds