Overview

DataCamp is seeking a strategic and data-driven leader to define and own the end-to-end paid media strategy across Paid Search, Paid Social, and Display. This role oversees optimization of spend across channels to maximize ROI, drive customer acquisition, and revenue growth. You will lead and develop a high-performing team of three Paid Media specialists, fostering hands-on experimentation and continuous improvement. You will leverage AI-driven tools to streamline campaign workflows and accelerate insights, build robust measurement frameworks and dashboards, and communicate results to leadership. Collaboration with Growth Engineering, Analytics, Content, and Creative will align campaigns with product launches, pricing strategies, and broader marketing initiatives. You’ll identify emerging platforms and audience segments and use rapid experimentation to unlock growth opportunities.

About you

At DataCamp, we seek individuals who embody data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by making a meaningful impact. You’re adaptable, embrace change and ambiguity, and take initiative to drive the business forward. You’re a collaborative team player who values transparency and seeks to improve and innovate.

Responsibilities

• Define and own the 360° paid media strategy across Paid Search, Paid Social, and Display to drive acquisition and revenue growth.
• Manage and optimize a combined budget of >$5 million annually—allocating spend dynamically across channels to maximize ROI.
• Lead, mentor and develop a team of three Paid Media experts, setting clear goals, conducting regular performance reviews, and fostering hands-on skill growth.
• Build and deploy AI-driven processes and creative optimization workflows to automate repetitive tasks and surface insights faster.
• Establish rigorous measurement frameworks and dashboards to track KPIs, forecast performance, and report to leadership.
• Partner cross-functionally with Growth Engineering, Analytics, Content and Creative teams to align media campaigns with new product launches, pricing tests, and broader marketing initiatives.
• Identify, test and scale emerging platforms and audience segments—running rapid A/B tests to discover untapped growth lever s.

Qualifications

• 7+ years of hands-on experience in performance marketing with deep expertise across Search and Paid Social channels.
• Background in a STEM field.
• Proven track record managing multi-million annual media budgets and driving double-digit growth.
• Hands-on with AI/ML tools to automate processes, budget allocation and creative optimization.
• Deep understanding of custom measurement models, attribution frameworks, and dashboards, with the ability to interpret insights and take clear actions.
• Demonstrated leadership in scaling and coaching a high-performing Paid Media team.
• Strategic mindset that translates data insights into clear media tactics and test plans.
• Excellent communicator and collaborator—adept at influencing stakeholders and distilling complex results into actionable recommendations.
• Thrives in fast-paced, ambiguity-friendly environments and quickly pivots strategies based on real-time performance.

Why DataCamp?

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible!
• Continuous learning: Access a yearly learning budget for conferences and training to support your professional growth.
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
• Amazing team: Collaborate with a truly exceptional team.

Job details

• Seniority level: Director
• Employment type: Full-time
• Location: United Kingdom (London, Cambridge)
• Job function: Information Technology and Marketing
• Industry: E-Learning Providers

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