Performance Planning & Optimisation Director

Join to apply for the Performance Planning & Optimisation Director role at KINESSO UK&I

About Us

KINESSO is the technology‑driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn "action" into "outcome" for our clients, leveraging our unique capabilities in optimisation, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning performance marketing and data and technology. Fuelled by a deep understanding of consumer behaviour, we offer an end‑to‑end engine of planning and optimisation while also delivering on data‑driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Position Summary

The Performance Planning & Optimisation Director is part of the Performance Planning & Optimisation team reporting to the Head of Performance Planning & Optimisation. The Performance Director is responsible for developing and executing digital marketing strategies that align with client objectives. This role involves planning and overseeing campaigns across various digital channels, analysing key performance indicators, and using data‑driven insights to optimise and improve campaign efficiency. They work to optimise budgets, communicate regularly with clients, and collaborate with cross‑functional teams to ensure a cohesive approach. This concerns support in the development of these ways of work and templates itself and the positioning of them within the Initiative / UM & CS Teams working for (Including Comms Design, Craft teams and Analytics team) as well as towards the external stakeholders. In addition, the Performance Director is expected to challenge digital media plans. In this role the Performance Director will attend briefing and strategy sessions with the client and will consult on topics such as cross channel testing opportunities and full funnel digital (audience) strategy.

Key Responsibilities

• Run the day‑to‑day operations on your client with the support of the team in delivering account stewardship.
• Coordinate regions including providing support/guidance for local markets, gathering and building global media responses, analysing macro trends across the regions.
• Oversee and manage the global planning process, coordinating and supporting markets as required, providing regular updates to clients about planning status.
• Create global media responses and campaign plans for EMEA demand activity (channels include a display, social lead generation, content syndication).
• Build relationships with day‑to‑day clients at both EMEA and global levels.
• Work closely with global clients to ensure all campaigns are realized through operational excellence.
• Provide regional (EMEA) financial stewardship. This includes ensuring that tasks such as budget reporting, budget management, booking authorization, and billing process needs are met in a timely and accurate fashion.
• Ensure communication of media and content needs and coordinate with partner agency teams on timely delivery of assets for the campaign.
• Maintain strong relationships with key media partners and collaborate with them to generate innovation for the client.
• Regular media, sector, and competitor‑specific trend & insight reporting.
• Support the creation of campaign performance reports for both regional activity and the collation of these reports at a global level and present the findings confidently to clients.

Desired Skills & Responsibilities

• Proven performance and digital media experience, including campaign execution and reporting.
• Ability to drive projects from conception to completion; project management experience essential.
• Experience in a global role and market coordination.
• Strong Microsoft Excel (Pivot tables, advanced formulas, formatting) and PowerPoint experience.
• Strong programmatic, trafficking and DCO experience.
• Analytical mindset and a natural affinity and competence for handling figures and data.

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands is an equal‑opportunity employer and is committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to Ninette at Ninette.DeSousa@mbww.com if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi‑leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon‑Thurs, flexible start/finish times)
• Electric vehicle salary sacrifice car scheme
• Interest‑free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3‑6%
• Generous Parental Leave & Pay
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

Seniority level

Not Applicable

Employment type

Full‑time

Job function

Advertising

Industries

Advertising Services

London, England, United Kingdom

London, England, United Kingdom 1 week ago