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Employee Log in | Candidate Log in | Connect Homepage | whytematter.com | Mail | PR/Communications | Belfast

PR Executive

Whytematter is recruiting an experienced PR Executive for our client, a leading company based in Belfast. The role is hybrid, requiring 1 day per week in the Belfast office. The PR Executive will work within the Online Marketing team to support press offices across award-winning brands, creating digital content to raise awareness and support SEO strategies. The role also involves sponsorships and charity partnerships.

Responsibilities include but are not limited to:

• Supporting the NI press office with story pitching and media contacts
• Building relationships with journalists, bloggers, and influencers
• Drafting press releases and feature articles
• Assisting with photography shoots and props
• Data analysis for newsworthy trends and story hooks
• Identifying media opportunities and monitoring coverage
• Using competitor analysis to find press opportunities
• Organising promotional events and campaigns
• Supporting external agency campaigns
• Managing social media content and campaigns
• Meeting deadlines and multitasking
• Supporting customer service via email inquiries

Personal Specification

Open to PR Account Executives or similar with 1-2 years experience. Must have excellent writing skills, proactive media outreach abilities, proficiency in MS Office, good interpersonal skills, attention to detail, creativity, organizational skills, and alignment with company values.

Academics

Essential: Honours Degree in relevant fields; Desirable: 2:1 degree, strong A-Level results including English.

Essential Criteria

• 1-2 years industry experience in PR/media outreach
• Experience working with journalists and media requests
• Proven writing skills for press releases, articles, social media
• Experience in media outreach for coverage and backlinks
• Knowledge of social media channels for monitoring and evaluation
• Eligibility to work in the UK

Desirable

• Understanding of financial services or regulated environments
• Experience with fintech, insurance, banking, or professional services
• Ability to develop PR assets like surveys and infographics
• Knowledge of SEO and digital marketing
• Experience in digital PR and link building