Job description
Regional Key Accounts Director
Our client - a large national commercial news publisher is looking for a Regional Key Accounts Director in Birmingham to drive new customer acquisition and manage, retain and grow customer revenues, through a consultative sales approach.
Key Responsibilities
Drive growth, acquisition and sustained retention of our customer base in order to meet the company sales targetsFocus on the customer and their businessEnsure consistent use of sales systems and support toolsWork with customers to find the best way to reach the right audience with the right message to help them reach their goals and achieve their business objectivesUses supporting collateral to present face to face to our customers, developing a compelling campaign to help them achieve their ongoing objectivesDevelop and maintain extremely high levels of understanding of the full product set and of the digital marketing landscape to include Google Search, Social Media, Content Marketing and Programmatic advertising Provide proof of response and feedback on campaign performance to all of our customers.To consistently recommend ways to grow response levels, with a very high level of knowledge across all reporting metricsUnderstand our audience and changes in their behaviour Utilise previous campaign data to predict trends and patterns, ensuring that the right products are recommended to our customersMaintain required levels of face to face customer meetings to achieve KPIsHigh levels of understanding of Nielsen, TGI and Mintel market researchSkills
Numeracy and excellent commercial thinking, able to identify and maximise revenue opportunities and sectorsAnalytical skillsSales Ability at the highest level.Passion for marketing and advertisingCommunication, including written, face to face, telephone, presentation skills and the ability to bring a concept to life Planning and organisationResilienceProblem-solvingSelf-motivation and self-learningAbility to work at paceThe ability to explain, analyse and deliver marketing plans online including Google Search, Social Media, Content marketing and both Direct and Programmatic online display is essential.Essential Behaviours
Experience in a face-to-face target driven sales role is essentialExperience in a role with a level of autonomy essentialExperience in a marketing environment is essential.Experience in a Digital Marketplace or an Advertising Agency background is desirableHigh levels of knowledge of Google Search, Social Media Marketing, Content Marketing, Google Analytics and both Direct and Programmatic online display campaigns and metricsThis is a fully remote role with an expectation to be meeting face to face with clients at least 50% of the week and occasional travel to a regional office as required.