Job Title: Sales Director – National Accounts & Regional Accounts Teams

Reporting To: Group General Manager

Location: London / UK (national coverage)

Salary & Benefits: £120,000–£140,000 (depending on experience), with multiple bonus opportunities of up to 20%, plus car allowance, private medical insurance, life cover, and a comprehensive benefits package.

Type: Full-time, permanent

Overview

We are working with a global leader in the manufacturing and distribution of food and drink products, renowned for its innovation and quality. With a portfolio of iconic brands and a commitment to excellence, our client is driving ambitious growth plans across the UK and beyond.

We are looking for an experienced Sales Director to lead and grow our National Accounts and Regional Sales Teams. This is a senior, high-profile role with responsibility for driving sales, margin, and profitability, while shaping long-term strategic partnerships with key customers and influencing commercial strategy at the highest level.

You will lead two core teams: one managing existing national accounts and contracts, and the other focused on generating new business through regional and field-based sales. This is an exceptional opportunity to have a direct impact on business growth, strengthen market share, and position the company as the partner of choice across its key categories.

Key Responsibilities

• Lead and inspire a team of 40+ sales professionals through Head of Sales Managers, fostering accountability, performance, and a commercially driven culture to achieve ambitious growth targets.
• Develop and execute strategic sales plans to grow revenue, margin, and market share across national accounts and regional territories.
• Retain and expand key customer contracts, building long-term, mutually beneficial partnerships.
• Oversee budgets, sales frameworks, and operational plans to ensure efficient and profitable team performance.
• Collaborate closely with operations, finance, supply chain, and other internal stakeholders to deliver a seamless customer experience.
• Personally manage high-value client relationships where required, representing the business at the most senior levels.
• Monitor sales performance, identify risks or opportunities, and ensure teams are delivering against strategic and operational objectives.
• Ensure full compliance with company policies, frameworks, and delegated authority.

Experience and Background

• Proven senior sales leadership experience, ideally within food, drinks, food manufacturing, or FMCG sectors.
• Track record of managing multiple teams and delivering measurable sales and margin growth.
• Experience managing corporate and regional accounts, with a focus on long-term customer retention and strategic partnership development.
• Strong commercial and strategic thinking, able to set direction and translate it into actionable plans.
• Excellent stakeholder management, influencing, and communication skills, comfortable at executive level.
• Financially literate, with experience in managing budgets, forecasts, and profitability.
• Entrepreneurial, results-driven, and able to thrive in a fast-paced, competitive environment.

Apply today or reach out directly: tom.richards@harbourneassociates.com