Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Vertical Advantage

Connecting High-Calibre Traditional Sales and Marketing Professionals with Top FMCG Businesses | george@vertical-advantage.com

The Business

Our client is one of the UK’s fastest-growing wellness brands, operating at the forefront of innovation across two key verticals. With a focus on clean, sustainable alternatives and a bold, quality-driven approach, they are redefining how consumers engage with wellness and scent.

This is a brand with purpose, driven by values of ownership, excellence, and long-term impact.

The Role – Sales Director (Retail Expansion)

We're currently partnering with this high-growth brand to appoint a Sales Director to lead and scale their retail footprint across both the UK and international markets. This is a high-impact, senior-level opportunity for a commercially-minded leader to shape retail strategy, drive key partnerships, and deliver sustainable revenue growth.

You’ll be instrumental in taking this brand’s retail presence to the next level—from strategy development and partner negotiations to long-term account growth and team collaboration.

Key Responsibilities:

• Develop and implement a strategic retail sales plan to accelerate growth and brand visibility.
• Identify key retail opportunities across national chains, independents, and specialist retailers.
• Build and manage distributor relationships in priority markets.
• Define pricing, promotional, and distribution strategies to support commercial goals.
• Collaborate with leadership on market entry and growth plans in both domestic and international regions.

Business Development & Account Management

• Pitch and secure listings with major UK and international retail partners.
• Build strong, productive relationships with buyers and distributors.
• Lead on merchandising and in-store positioning to maximise brand presence.
• Manage the full sales life-cycle, from lead generation to on-boarding and long-term account development.
• Own and exceed revenue targets across the retail channel.
• Monitor performance, sell-through, and inventory, working closely with operations.
• Analyse data and trends to identify opportunities and optimise strategy.
• Define and track KPIs to ensure consistent and scalable growth.

Cross-Functional Collaboration

• Partner with marketing to support retail campaigns, POS, and in-store activations.
• Work closely with supply chain to ensure product availability and partner satisfaction.
• Act as a strategic link between commercial, operations, and brand functions.

Requirements:

• Strong track record in retail sales leadership, ideally within FMCG, consumer goods, or sustainability-led brands.
• Experience scaling retail from early-stage or high-growth environments.
• Strong commercial mindset with both strategic and hands-on capabilities.
• Excellent relationship-building and negotiation skills.
• Data-driven, analytical, and results-oriented.
• Passionate about sustainability and delivering purpose-led growth.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Business Development, and Strategy/Planning

• Industries

  Consumer Services, Retail Health and Personal Care Products, and Retail

Referrals increase your chances of interviewing at Vertical Advantage by 2x

Sign in to set job alerts for “Sales Director” roles.

London, England, United Kingdom 1 week ago

Uxbridge, England, United Kingdom 1 week ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 4 days ago

Greater London, England, United Kingdom 5 months ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 1 week ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 1 day ago

Regional Vice President of Sales (Travel Industry)

Hammersmith, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 3 weeks ago

UK Country Manager & Sr Director of Corporate Sales

London, England, United Kingdom 1 day ago

London, England, United Kingdom 4 days ago

UK Country Manager & Sr Director of Corporate Sales

London, England, United Kingdom 1 day ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 2 weeks ago

Greater London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

Uxbridge, England, United Kingdom 1 month ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.