Sales Director

New Yesterday

Overview

Location: London
Experience Required: 12–15 years

Function: New Business for UKI and Europe

Role Overview

We are seeking a highly experienced Sales Person to grow our new business footprint in UKI and Europe. Sales Person needs to have extensive experience of selling services by leveraging a strategic partnership with Microsoft. They need have worked closely with Microsoft and would be nice to have other hyper-scalers such as AWS and Google.

The role requires deep expertise in partnership development, joint go-to-market execution, and sales enablement within the Microsoft and other partners ecosystem.

The ideal candidate will have a proven track record of working in mid-size IT services companies, collaborating directly with Microsoft sellers, and driving measurable revenue through alliance-led initiatives.

Key Responsibilities

  • Strategic Partnership Development
  • Build and strengthen executive and field-level relationships with Microsoft stakeholders across solution areas, sales, and partner teams.
  • Align our offerings and go-to-market strategy with Microsoft’s priorities and industry plays

Key Performance Indicators (KPIs)

  • Deliver to defined alliance-led new business revenue targets of $3m annually.
  • Drive a balanced mix of direct revenue (closed-won through co-sell opportunities) and influenced revenue (Microsoft-originated or co-sell supported).
  • Enable joint account planning and pipeline development with Microsoft sellers and our internal sales teams.
  • Track, report, and deliver on pipeline and revenue KPIs.
  • Go-to-Market Execution
  • Develop and execute joint GTM plans with Microsoft, including solution co-selling, campaigns, and field engagement.
  • Leverage Microsoft’s industry and workload priorities to drive differentiated positioning in the market.
  • Funding & Incentives Management
  • Fully leverage Microsoft partner funding mechanisms (e.g., co-op, incentives, Azure credits, Solution Assessments, AMMP).
  • Ensure funding utilization targets are met and ROI is demonstrable.
  • Internal Enablement & Collaboration
  • Enable our sales, delivery, and practice teams to effectively co-sell with Microsoft.
  • Serve as the single point of contact for Microsoft alliance initiatives across the business.
  • Collaborate with marketing teams to amplify joint wins and GTM campaigns.

Required Experience & Skills

  • 12-15 years of experience in IT services or consulting, with a strong focus on alliances and partnerships in UKI market. Experience in Europe is added advantage.
  • Proven experience working with Microsoft sellers, partner managers, and field teams.
  • Strong track record of achieving alliance-driven revenue and sales targets.
  • Deep understanding of the Microsoft ecosystem, including commercial, industry, and cloud solution areas.
  • Expertise in Microsoft partner funding programs, incentives, and compliance requirements.
  • Strong executive presence with excellent relationship management, negotiation, and influencing skills.
  • Ability to work in a matrixed environment and collaborate across functions (sales, delivery, marketing, finance).
  • Entrepreneurial mindset with a results-driven, growth-oriented approach.

Preferred Qualifications

  • Prior experience managing alliances at a Global SI or large-scale Microsoft services partner.
  • Knowledge of Azure, Microsoft 365, Dynamics 365, and Power Platform solution areas.
  • Familiarity with industry-specific Microsoft plays (FSI, Manufacturing, Retail, Healthcare, etc.).

Role Details

  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: IT Services and IT Consulting
  • Industries: IT Services and IT Consulting
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Location:
United Kingdom
Job Type:
FullTime
Category:
Sales