Sales Director

UK based with travel to clients and phs Besafe Offices

Competitive salary with attractive bonus and car allowance

Full time, permanent position

Do you have a proven successful track record in a senior sales position? Experience of working with Group cross-functional teams? Current knowledge and experience of working in the UK technical workwear and laundry market? Keen to join a market leading company as part of their Senior Leadership Team? If so, we would like to hear from you.

We are looking for the right person to join us at phs Besafe, part of the wider phs Group, the leading hygiene services provider in the UK. It’s an excellent opportunity have a key role in the phs Besafe Senior Leadership Team and be part of the wider leadership team for phs Group. The successful person can make a real difference, where you’ll be creating and owning a 3-year sales strategy to drive both organic and acquisition growth.

As Sales Director at phs Besafe, you will lead the commercial strategy and execution across new business acquisition, existing account growth, retention and customer service excellence. You will collaborate closely with phs Group central functions including marketing, pricing, tenders, and Salesforce to drive sustainable revenue growth, profit and deliver exceptional customer experiences.

Key Accountabilities of a Sales Director within phs Besafe

Sales Leadership and Strategy

• Develop and execute a robust sales strategy aligned with Besafe’s growth objectives.
• Lead and inspire a high-performing sales team to achieve and exceed targets.
• Drive new business wins across targeted sectors and geographies.
• Ensure an account plan is in place across all major customers that drives growth and profitability.
• Oversee retention and expansion of existing client relationships.
• Attendance and reporting to periodic trading reviews and Besafe SLT meetings.

Customer Excellence

• Championing a customer-first culture across all touchpoints.
• Ensure the Customer Excellence Manager and team deliver outstanding service and support.
• Monitor customer satisfaction metrics and implement continuous improvement initiatives.

Cross-Functional Collaboration

• Work closely with central marketing to align campaigns and lead generation with sales targets.
• Partner with pricing and tender teams to develop competitive and profitable proposals.
• Ensure Salesforce CRM is effectively utilized for pipeline management, forecasting, and reporting.

Team Management & Development

• Provide leadership, coaching, management, and development to direct reports.
• Foster a culture of accountability, collaboration, and innovation.
• Conduct regular 1-1’s, annual performance development reviews and support career progression.

Client Engagement

• Represent Besafe in high-level client meetings and industry events.
• Maintain strong relationships with key accounts and strategic partners.
• Travel regularly to client sites and Besafe offices across the UK.

Key Skills & Experience

• Proven track record in sales leadership, preferably within B2B services or safety/PPE solutions.
• Strong understanding of technical workwear, garment lifecycle management, and industrial laundry services.
• Experience selling into industrial sectors such as manufacturing, utilities, and transport.
• Strong commercial acumen and strategic thinking.
• Excellent communication, negotiation, and stakeholder management skills.
• Experience working with CRM systems (Salesforce preferred).
• Ability to lead cross-functional initiatives and drive change.

In return for your commitment and expertise at phs Besafe you will benefit from

• Attractive basic salary plus bonus structure
• Company car / car allowance
• National travel required
• Hybrid working
• Buy / Sell holiday scheme
• Real savings with major supermarkets and retailers through amazing employee discounts with phs Perks
• Access to Digital GP for you and your household
• Other benefits such as improved parental leave, a 24-hour wellbeing helpline, cycle to work scheme, pension scheme, life assurance and more…

If this role sounds perfect, we would like to hear from you. Apply Now.

phs Group was founded in 1963 and we are the leading provider for Hygiene Services in the UK, Spain and Ireland with over 120,000 customers across 300,000 locations incorporating numerous businesses during its 62 years of business.

Our businesses include: Washrooms, Healthcare, Floorcare, phs Direct, Direct 365, phs Greenleaf, Teacrate, Besafe, Wastekit and Compliance.

At phs, we pride ourselves on our diverse workforce, and ensuring we have an inclusive environment for all our staff. We remain committed to ensuring our teams can bring their true selves to work without risk or fear of discrimination.