Overview:
Our Culture and Impact
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.
As Senior Director/Director, Marketing, Hospitality Cloud, Europe you will shape and execute the regional marketing vision for Cvent’s Hospitality Cloud portfolio across the UK and Europe. This high-impact leadership role is responsible for driving brand awareness, demand generation and customer retention for Cvent’s hospitality solutions. You will partner closely with the Head of International Sales and global marketing counterparts to lead a team based in the UK and in India. As a key member of the Cvent Europe senior leadership team, you will represent Cvent in the market, engaging directly with customer, industry partners and media.
In This Role, You Will:
Architect and deliver a comprehensive marketing strategy for Europe, directly supporting regional bookings and revenue targetsDevelop budgets and KPIs to support hospitality sales in Europe, aligning with global objectives and local market needsLead, mentor and grow a cross-regional marketing team (UK and India), fostering a culture of innovation, accountability and excellence across demand generation, content, customer marketing, event marketing, partnerships and sales enablement.Drive multi-channel B2B lead generation through programs and campaigns to drive demand and nurture leads throughout the buyer and customer journeyDefine KPIs, analyse campaign effectiveness, and report on marketing performance to executive leadership. Use data-driven insights to inform strategy and optimise spendCollaborate with sales leaders to improve lead conversion, drive pipeline, and accelerate salesPartner with global product marketing team to refine personas, product positioning, messaging and go-to-market strategies tailored for the European hospitality sector.Work with global customer marketing team to design and deploy programs targeting named accounts, top buyers and product users to drive retention, upsell/cross-sell and advocacyLocalize and execute global marketing initiatives, leveraging centralized operations while ensuring regional relevanceChampion and position Cvent as a leader in hospitality technology by driving thought leadership, PR and content strategies tailored to the European marketPursue and execute speaking opportunities and trade shows and conferences in the regionBuild and nurture relationships with key industry partners, associations, and media to amplify Cvent’s presence and influenceWork with central events marketing team to lead the marketing strategy for flagship events such as Cvent CONNECT Europe and Cvent Accelerate, including sponsorship, content, and attendee acquisition
Here's What You Need:
Extensive experience of progressive B2B marketing experience, including a senior leadership roleBachelor’s degree in Marketing, Business, or related field required; advanced degree or professional marketing qualifications preferred.Experience in the hospitality is a must with SaaS or technology sectors highly desirableSome experience leading marketing team responsible for Europe regionSome experience working in marketing in a multi-national companyRecord of working effectively with B2B sales leadership and teamsSignificant experience in event marketing, content marketing, digital marketing, campaign execution, account-based marketing, and campaign measurementDemonstrated strength working cross-functionally with product management, customer success, marketing operations and market researchSuperior written and verbal communication skillsSuperior analytical capabilities for interpreting, packaging and presenting data for internal or external audiences and for assessing the effectiveness of marketing campaigns and programsAble to operate in both a strategic capacity and a hands-on execution capacityFast learner with the ability to execute and thrive in a dynamic, deadline-driven environmentExperience exploring (and thirst to continue) how creative, responsible use of AI can improve productivity and customer experiencePreferred:
Fluency in additional European language(s)
Physical Demands
We are not able to offer sponsorship for this position
Architect and deliver a comprehensive marketing strategy for Europe, directly supporting regional bookings and revenue targetsDevelop budgets and KPIs to support hospitality sales in Europe, aligning with global objectives and local market needsLead, mentor and grow a cross-regional marketing team (UK and India), fostering a culture of innovation, accountability and excellence across demand generation, content, customer marketing, event marketing, partnerships and sales enablement.Drive multi-channel B2B lead generation through programs and campaigns to drive demand and nurture leads throughout the buyer and customer journeyDefine KPIs, analyse campaign effectiveness, and report on marketing performance to executive leadership. Use data-driven insights to inform strategy and optimise spendCollaborate with sales leaders to improve lead conversion, drive pipeline, and accelerate salesPartner with global product marketing team to refine personas, product positioning, messaging and go-to-market strategies tailored for the European hospitality sector.Work with global customer marketing team to design and deploy programs targeting named accounts, top buyers and product users to drive retention, upsell/cross-sell and advocacyLocalize and execute global marketing initiatives, leveraging centralized operations while ensuring regional relevanceChampion and position Cvent as a leader in hospitality technology by driving thought leadership, PR and content strategies tailored to the European marketPursue and execute speaking opportunities and trade shows and conferences in the regionBuild and nurture relationships with key industry partners, associations, and media to amplify Cvent’s presence and influenceWork with central events marketing team to lead the marketing strategy for flagship events such as Cvent CONNECT Europe and Cvent Accelerate, including sponsorship, content, and attendee acquisition
Extensive experience of progressive B2B marketing experience, including a senior leadership roleBachelor’s degree in Marketing, Business, or related field required; advanced degree or professional marketing qualifications preferred.Experience in the hospitality is a must with SaaS or technology sectors highly desirableSome experience leading marketing team responsible for Europe regionSome experience working in marketing in a multi-national companyRecord of working effectively with B2B sales leadership and teamsSignificant experience in event marketing, content marketing, digital marketing, campaign execution, account-based marketing, and campaign measurementDemonstrated strength working cross-functionally with product management, customer success, marketing operations and market researchSuperior written and verbal communication skillsSuperior analytical capabilities for interpreting, packaging and presenting data for internal or external audiences and for assessing the effectiveness of marketing campaigns and programsAble to operate in both a strategic capacity and a hands-on execution capacityFast learner with the ability to execute and thrive in a dynamic, deadline-driven environmentExperience exploring (and thirst to continue) how creative, responsible use of AI can improve productivity and customer experiencePreferred:
Fluency in additional European language(s)
Physical Demands
We are not able to offer sponsorship for this position