UK Director of B2C CRM – (Employee Engagement & eCommerce APP)

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Description

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well-being solutions. 

Guided by our shared missions—‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’—we’re committed to transforming workplaces and improving people’s daily lives. 

Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives. 

Your Role in our Mission  
The Director of B2C CRM will lead the strategy, development, and optimisation of Reward Gateway’s user marketing programmes to drive engagement, retention, and e-commerce revenue. This role will own the B2C customer lifecycle, working in close partnership with Merchant, Product, and Retail Media teams to deliver personalised, data-driven journeys that maximise customer lifetime value and support commercial objectives.  

You'll be responsible for growing our UK £1.2bn B2C User sales and supporting the growth of £8m+ media sales revenue, maximising usage with the employee engagement APP with priority focus on growing engagement and sales in the Discounts eCommerce module.  

Leading a marketing automation team and wider marketing personnel, you'll maximise our Braze platform, to drive user sales volume and the delivery of merchant media & marketing plans.  

You will be our B2C & Braze marketing champion and lead and develop a best-in-class team leveraging all the channels and capabilities in Braze planning and delivering end-to-end customer lifetime value strategies, eCommerce sales and merchant media plans.  

This position will be a vital contributor to the UK Exco leadership team and an integral part of the larger global group B2C & Merchant organization. 

What’s In It For Me? 
A chance to be part of an extremely well established, stable and high growth ‘Unicorn’ SaaS company with over 50 benefits in our employee benefits package, including:  
Click here to see our full suite of benefits and perks dedicated to supporting all aspects of employee wellbeing!

Flexible, Hybrid Working: 
Collaboration, connection as a team, and strong internal relationships are part of the “RG Magic” that makes our culture thrive. Our Retail team works from our Dean Street office two days per week. 

What You’ll be Doing:


Experience and Skills You Need in this Role:


The Interview Process:


At Reward Gateway | Edenred, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let your Talent Acquisition Partner know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

Be comfortable. Be you.
We want every employee to feel comfortable bringing their passion, creativity and individuality to work. We value all cultures, backgrounds and experiences, because we believe diversity drives innovation and makes us stronger. Our approach to hiring and building teams is about more than filling roles - it’s about creating an environment where everyone can thrive, feel supported, and contribute to our mission of making the world a better place to work! 

Reward Gateway is culture and client driven. We’re obsessed with putting the “Human” in HR and are proud to have been 100% dedicated to HR for over a decade. Since 2007, we’ve been right by the side of the world’s most innovative HR people, giving them beautiful products and tools they can use to attract, engage and retain their people.

The world’s most successful companies treat their people differently. They generate stock market returns of twice their peers and they have half the employee turnover. 76% of CEOs recognize that employee engagement is vital to their success but only 24% say they have a highly engaged company. Bridging that engagement gap is what drives us.
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Location:
London
Job Type:
FullTime

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