OverviewJoin to apply for the Account Director - Channels Strategy role at WPP Media.About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comAbout Mindshare: A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.Role Summary And ImpactThe Channels Strategy, Director will hold a key role in the development and ongoing management of the channel strategy function within Channel & Solutions. They will play an integral role in evangelising and developing our integrated business growth driving digital product. You will have responsibility for the integration of multiple elements of digital to create and own holistic strategies and frameworks that are deep rooted in driving business performance. As a Channel Strategist, you will be expected to identify and lead our approach to resolving client challenges via the use of digital media and services. You will be the point-person for the client's day to day agency interaction for digital and be responsible for promoting the most robust plan possible to drive client growth, whilst maximizing the abilities within the agency network and industry.Whilst operating in a department and team-based structure, you will be expected to guide and develop digital knowledge across the team so to fully leverage their channel skills whilst also outlining the foundation of decisioning and strategy for your choices in digital. As a senior lead of digital in the agency the role will contribute to the creation and sharing of opinion pieces, products and solutions, development of training material etc.Reporting Structure The role will report directly into the Digital Channels, Business Director, and you will work closely with your peers including key members of our channel development and channels management delivery teams.Role ResponsibilitiesBe responsible for integrated strategy across all digital channels, paid and organic, and the integration of offline synergy planning with digitalSupporting performance and client growth from the Mindshare framework of thinkingImplement ways of working that enhance our digital practice, including forecasting, integrating audience strategy into digital, building for profit or LTVDeveloping global digital strategies for big global clients, including a portfolio of brandsImmersing yourself in the client’s business including knowing the client’s products inside out and applying this knowledge to deliver innovative, ambitious client plans and serviceWriting communications strategies, tailored to digital media which help clients to understand new opportunities in a simple but exciting wayAgency ResponsibilitiesDelivering client performanceTake ultimate responsibility for the output of your team, both clients facing and operationalBe the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organizationApply best practice rigor to the delivery digital strategy and planningMaintain a forward thinking and innovative approach in the development of digitalAttend all important internal and external client meetings; provide outstanding levels of client service in a proactive mannerRaising our profileKeep up to date with industry developments in order to offer POVsBecome an expert in all Digital services offered by MindshareBuild a reputation as a trusted senior advisor for internal and external stakeholdersPlay an active role in pitches, and other cross agency initiativesSurfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.Enter relevant industry awards and create POVs regarding industry developmentsContribute to key industry events and represent Mindshare externallyRegular development of opinion pieces related to Digital to be shared across the agency, build external and internal profile and act as a thought leader in the Programmatic spaceBuild and maintain relationships with Client Leads, offering strategic guidance (in line with BD vision) to help grow the business and strengthen the relationshipWork with HR/other channel leads to ensure the Channels & Solutions story is positioned correctly with recruitersDevelop the profile of Mindshare Channels & Solutions through training, presentations, and other communicationSupport Senior leadership and line manager with regular updates on up-and-coming innovation, changes to industry landscapeInspiring our peopleTake responsibility for your team’s development and career progression within the agencyMaintain a positive attitude towards all areas of our work and looking for opportunities and solutions from challengesEstablish a relationship with key senior clients, through QBRs/proactive projectsRegular maintenance of talent mapping and career path development plans for all direct reports.Regularly update the team alongside the BD on live initiatives, business performance, new business opportunities and any other relevant topicsMaintain a strong line of communication with all team members including the Digital Lead, senior leadership, etc.Work with BD and HR teams to develop and maintain training plans to plug any skills gaps around the teamPlay an active role in the recruitment and interviewing process to build strong teamsDriving our processTake the lead on one or more integration projects across the department, and supporting other projectsDevelop and maintain on-boarding process for new startersEnsure briefing, planning and finance processes are strictly adhered to by the teamDeveloping our productDevelop roadmaps for the Digital product, to differentiate and future proof our offeringCreate a consistent, challenging, but exciting recruitment experience for candidates that allows us to find and secure the best talent in the marketContribute and leads aspects of New Business, as well as upselling and cross-selling of services and capabilities to your client portfolio alongside your BD.Contribute to the New Business process by creating templates and resources usable in all pitchesEnsuring our profitabilityWork with ADs to ensure client resource allocations are adhered to, reported, and flagged to BDSupport and deliver new business pitches when requested by leadershipCommercially driven and forward thinking in the expansion of business opportunities, entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally via new opportunities and revenue streamsThe Ideal CandidateAs a director, you will have a proven track record in leading, and inspiring future thinking digital strategy and plans for various brands within a global/multi-market environment. Each proposal may be different and require different stakeholder engagement, therefore a wide understanding for the digital eco-system is paramount, as you’ll need to dial into audience first thinking and delivery capabilities to drive growth your given client portfolio. You will be expected to demonstrate digital expertise that covers Search, Social and Programmatic practice whilst also engaging further to incorporate organic, content and creative impact and the role of deep insight and analytics to inform decisioning.Skills And ExperienceAt WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:Be Extraordinary by Leading Collectively to Inspire transformational Creativity.Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.Life At WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please note this is a UK based role and requires individuals to have the right to work in this location. Please read our Privacy Notice for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.London, England, United Kingdom 2 days ago #J-18808-Ljbffr