Overview

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. Mars, Princes, IKEA, Unilever, Tinder, IBM, and Pinterest to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, retail, consumer tech, and consumer health. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Generating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What’s happening?

Weber Shandwick Scotland is looking for an experienced, ambitious and energetic Account Director to join our team and support some of our most exciting clients, both globally and locally.

You will have the unique opportunity to shape the narrative for leading companies in the consumer space. You’ll be joining a talented team that creates cultural value and helps brands navigate the ever-changing age of communications: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity.

We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.

What will you be doing?

• Build client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high-quality deliverables.
• Successfully manages client expectations, team resources, and deliverables around major campaigns and projects.
• Serve as an active participant in client meetings and presentations; crafts, presents, and executes integrated communications strategies for major campaigns.
• Conduct and manages the flow of research and materials development necessary to analyse client issues.
• Function across disciplines with a knowledge of social media strategies and tactics.
• Monitor media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc.
• Understand industry issues that directly and indirectly affect the client.
• Compose media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach.
• Proof and edits client-related documents. Develop and build relationships with media
• Brainstorm and bring to life compelling ideas for clients and media.
• Lead teams to conduct pressing research on a wide range of issues, reviews and prepares executive summaries and/or analyses of information into strategic and actionable recommendations.

Who are you?

• Already working as an Account Director in a PR agency
• Proven experience within media relations planning for consumer clients
• Exceptional written and verbal communication skills
• Excellent project management and organisational skills
• Ability to translate client needs into effective project plans
• Strong negotiation and persuasion abilities
• Ability to deliver campaigns across multiple platforms
• Ability to effectively build external relationships

Core Benefits

• Private medical insurance
• Group life assurance
• Group income protection
• Employee Assistance Programme
• 25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure
• Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
• Buy or sell holiday
• Additional life assurance cover
• Critical Illness Insurance
• Travel insurance
• Health screening
• Cycle to work scheme
• Health cash plan
• Flexible working with our 3:2 hybrid work model
• Flexible public holidays
• Exclusive shopping discounts and perks
• Season ticket loan
• Long service bonus
• Enhanced family leave
• Inclusive and invisible health policies

Note from the Talent Team

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us, you have not been successful on this occasion and we wish you all the best in your search.

At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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