Overview

Account Director - Data Operations (Maternity Cover) role at Initiative UK. Join to apply for the Account Director - Data Operations (Maternity Cover) role at Initiative UK.

About Initiative

Initiative celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.

There are four I’s in Initiative, and these represent our core values and behaviors.

• INDIVID[YOU]ALITY – you bring your genuine and unique self to and into the work, every day.
• INSTINCT – you’re tuned in and armed with intelligence; you have a bias for action – shit happens when you’re around.
• IMAGINATION – your ability to imagine and bring to life the ideas, solutions, and the future of Initiative, makes us THE create media agency in the world.
• IMPACT! – you care deeply about the impact you have on our clients, their customers, our community, the media landscape and our world at large.

About the CIA Team

The Cultural Insight and Analytics (CIA) team in our Global London hub is a group of 30+ specialists covering multiple areas of expertise: Consumer Insights (Research), Audience & Data strategy, Business Intelligence & Data Governance, Advanced Analytics and Client Consulting. Through a range of paid-for-projects and FTE on accounts, the team supports the UK agency as well as the EMEA hub that is based in London. Client Consulting is responsible for curating the skills in the CIA teams to provide advice and solutions to clients’ business, marketing and advertising challenges.

Role Overview

The purpose of this role is to be a leader on the NatWest account who ensures that all stakeholders have timely access to accurate, organized media data that can inform ongoing decision making and advanced analytics.

Data is the life-blood of the account. All teams across the agency (both data specialists and media specialists) are involved in the creating, organization and use of media data across the media planning and execution process. This role will provide leadership and governance on all data processes and deliverables.

Key Clients

• NatWest Group

Key Responsibilities

• Client and stakeholder management
  • Be the key point of contact for clients on data projects and work with them to understand their data needs and create robust solutions to address them.
  • Be the key point of integration between Media Specialists (Account Management, Comms Designers and Channel Specialists) and Data Specialists (BI teams and Data Engineers)
• Data Process Management
  • Continually review and refine agency data processes across the client account to improve efficiency while delivering accurate data outcomes.
  • Maintain and update data process documentation and conduct training for all teams involved in data processes (across both Data specialists and Media Specialist teams).
  • Implement process governance and project management to ensure that all teams follow best practices to ensure quality and accuracy of data.
• Taxonomy Governance
  • Create protocols to continually review and update data taxonomies across the account.
  • Work with media specialists, media operations and Ad operations teams to ensure governance and compliance with agreed taxonomies.
  • Ensure that agreed taxonomies are integrated into all media planning, activation and reporting tools and systems.
  • Organise regular training sessions / refreshers on used Taxonomy tools, including regular drop-in clinics
  • Work with BI and Data Engineering teams to continually ensure timely delivery of accurate and high-quality data across weekly reporting, monthly data delivery and ad-hoc data requests.
  • Be a point of escalation (internal and client-facing) for any data issues that may arise on the account.

DESIRED SKILLS AND EXPERIENCE

Experience and Expertise

• Proficiency in stakeholder management across external (client) and internal (agency) stakeholders
• Ability to bridge the gap between non-technical stakeholders and data-specialists.
• Expert level understanding of media data and typical media data systems.
• Have a high level of awareness of industry tools and systems used to organize and manage taxonomies, media data etc.
• Significant experience in data governance and data management on large-scale, complex businesses.
• Proficient in project management of data specialist teams and processes.
• Experience in team management & staff development.

Skills

• Expertise in using work management tools like Asana, Smartsheet (or other similar systems)
• Expertise in using taxonomy management tools like Claravine (or other similar systems)
• Experience of using SQL to build and run queries in large Databases
• Experience of coding in a Python / R (useful but not essential)
• Experience of using data visualization systems like Tableau, Power BI etc.
• Excellent written, verbal and presentation-based communication skills.

THE PERKS

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as the minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Electric vehicle salary sacrifice car scheme
• Interest-free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Advertising

Industries

• Advertising Services