Overview

Account Director, eCommerce (Commerce Integration Strategist) at WPP Media. This role combines commerce thinking with media strategy to embed commerce into planning processes for iconic brands across the UK and EMEA.

Role

Commerce Integration Strategist (Account Director – eCommerce). At WPP Media, we value culture and people and align with our shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As a Commerce Integration Strategist, you will redefine how commerce and media intersect for consumer electronics and CPG brands, across the UK and EMEA. This is a strategic, consultative role that embeds commerce thinking into every stage of the media planning process. You’ll guide teams and clients to connect brand-building with business outcomes. You will oversee, advise, and elevate activation strategies to ensure they’re commerce-aware, retail-ready, and performance-driven.

Skills And Experience

Significant experience in media strategy, e-commerce, or retail media. Deep understanding of retail platforms (Amazon, Criteo, Dunnhumby, Nectar360) and commerce ecosystems. Strong grasp of data-driven planning, audience intelligence, and digital shelf analytics. Experience influencing cross-functional teams and senior stakeholders. A passion for innovation, collaboration, and driving business growth through media.

About You

• Significant experience in media strategy, e-commerce, or retail media
• Deep understanding of retail platforms (Amazon, Criteo, Dunnhumby, Nectar360) and commerce ecosystems
• Strong grasp of data-driven planning, audience intelligence, and digital shelf analytics
• Experience influencing cross-functional teams and senior stakeholders
• A passion for innovation, collaboration, and driving business growth through media

Life at WPP Media & Benefits

We invest in our employees and support growth, with access to global networks, employee resource groups, and in-office events. Benefits include competitive medical, group retirement plans, vision and dental insurance, generous paid time off, partner discounts, and mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination regarding characteristics. We foster a culture of respect where everyone belongs and has opportunities to progress.

We operate with a hybrid model, with teams in the office around four days a week. If you require accommodations or flexibility, discuss this with the hiring team during the interview process.

Please read our Privacy Notice for information on how we process the information you provide.

While we appreciate all applications, only candidates selected for an interview will be contacted.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Sales and Business Development
• Industries: Advertising Services

London, England, United Kingdom