Overview

Account Director (Sports) - Fixed Term Contract

5 days ago Be among the first 25 applicants

Who We Are

We Are Social is a global socially-led creative agency with unrivalled social media expertise. With 1,300 people in 17 offices spanning four continents, we deliver a global perspective to our clients in a time when social media is shaping culture. We're proud to be a multi award-winning agency, with Cannes Lions, One Show, Webby and Shorty Awards, to name but a few.

We Are Social Sport London is a team of 40+ sport obsessed digital researchers, strategists, creatives and producers. We understand how culture, technology and consumer behaviour come together around sport and create opportunities for impact-creating, award winning creative work - we call this Game Changing Sports Marketing. We work with many of the biggest and best sports brands, rights holders and sponsors in the world, including adidas, Unilever, Pepsi, Ferrari and more. Our most recent work has seen us help Pepsi, Meta and Adidas deliver some of their biggest and most innovative campaigns to date, from breaking into the metaverse to smashing records on TikTok.

The Opportunity

Do you want the opportunity to shape the future of social-first sports content, working with some of the world's most iconic brands? Are you passionate about sports, and keen to collaborate with globally recognised brands? We are looking for an Account Director to join an established team here in London who are pushing the boundaries of social media for world-class sports brands. You'll be at the heart of major campaigns, balancing always-on social media strategy with large-scale content production, and cross-channel performance across multiple markets. You will have experience managing a portfolio of around £1m+, leading campaigns with large budgets, and coordinating closely with a senior team, including the Head of Sport. You'll have the chance to work with high-profile sporting talent and influencers, collaborate across departments to ensure deadlines are met, and potentially travel internationally.

Responsibilities

• Manage and grow client portfolios with an annual value exceeding £1m. Demonstrate a track record of increasing portfolio revenues year-on-year through strategic counsel, upselling, and cross-selling diverse services from social-first activations to large-scale content productions.
• Lead the end-to-end delivery of complex, production-led campaigns, delivering on time, within budget, and to a standard that exceeds client expectations.
• Maintain client retention of 90% or above and provide examples of how strategic relationship management has driven long-term account growth and advocacy.
• Lead and mentor high-performing, cross-functional teams, fostering collaboration that improves campaign performance, efficiency, and client KPIs.
• Navigate working with A-list sporting talent and macro-influencers from contract negotiation to activation, maximizing client ROI.
• Oversee 5-10 complex projects concurrently with meticulous attention to detail and flawless execution on major deliverables.
• Provide strategic counsel informed by a deep understanding of the global sports landscape to unlock opportunities and inform creative that resonates with fans.

Qualifications

• Experience as the go-to person on the account with accountability for results and deliverables.
• Experience on fast-paced accounts with social channel expertise, especially TikTok and YouTube.
• Ability to contribute new ideas internally and have them adopted.
• Proven ability to communicate effectively, navigate challenges, and maintain strong client relationships with minimal escalations.

What Else Are We Looking For?

• Experience establishing yourself as the go-to person on the account
• Always takes full accountability for results/deliverables
• Experience working on a fast-paced account
• Social channel expertise, especially TikTok and YouTube
• Solutions-driven and confident in articulating them
• Minimise escalation needs from clients/stakeholders
• Contribute new ideas internally which are taken forward

Benefits

Our Culture and the Nice Stuff

Equity, Diversity and Inclusion runs in the water here at We Are Social. We are transparent about the changes that are needed, we are focused on making real strides, both internally and within the industry, and we strive to be a workplace that represents, supports and advocates for ALL. Our Charter for Change in the UK details focus areas across People, Work and Culture in 2025. If you require any support, adjustments or accommodations during the recruitment process, please let us know via recruitment@wearesocial.net.

We offer 25 days holiday, pension scheme & life assurance. We also provide WAS Passport and Work From Anywhere schemes to connect with colleagues globally.

Note

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