Analytics Audience Director

New Yesterday

An exciting marketing and data agency is looking for an Associate Director of Audience Analytics to join on a fixed-term contract, working on a high-profile account. Location: London, hybrid working 2 days per week
Office policy: flexible (few days per week in London if needed)
Contract length: Until the 3rd of September
Start date: Monday 21st of July
Salary: Up to £390pd Outside IR35
The Job Develop and deliver audience-first strategies, including segmentation, targeting and personalisation
Lead audience enrichment, using 1st party data, Data Clean Rooms, CDPs and DMPs
Monitor and optimise campaign performance using data-driven insights
Translate audience data into clear narratives that inform creative and media plans
Partner with strategy, media, product and analytics teams to align audience strategies with business goals
Support post-campaign analysis, QBRs, test & learn programmes and competitor insight
Mentor and manage a small team of analysts
You Deep understanding of audience strategy and 1st party data activation
Media fluent, able to shape holistic creative and media strategies
Tools & data e...
Location:
London
Category:
Management & Consultancy

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