The PureGym Way
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer , reflecting our commitment to excellence in employee experience and workplace culture. We offer:

• Free nationwide gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare, including digital GP
• Life insurance x4
• Company pension contribution
• 25 days annual leave, plus 1 personal day
• Option to purchase additional holiday (up to 5 days)
• Great learning & development resources
• Enhanced maternity pay, paternity and adoption leave
  

The Role

Location: Leeds (2-3 days in the office)
Type: Full Time
Contract type: Perm

Application: Closing date Sunday 31st September

This is a pivotal creative role where you’ll combine hands-on design and motion skills with concepting and art direction. You’ll lead by example – developing ideas, crafting high-quality creative, and mentoring designers to bring concepts to life across a wide range of channels and formats.

From campaigns and brand activations to digital, social, in-gym, and print, you’ll work on projects that push the brand forward while ensuring everything we produce is on brief, on brand, and creatively exceptional. You’ll also play a key role in evolving and applying our brand’s creative toolkit, ensuring consistency and quality across all touchpoints.
Key duties will include:

• Lead creative projects from concept through to final delivery, working across design, motion, and film.
• Develop creative concepts and art direction for campaigns and content across all channels, regions, and audiences.
• Apply and evolve the brand’s creative toolkit to ensure distinctive, high-quality creative across all touchpoints.
• Mentor and manage creative, providing feedback, guidance, and support to help them grow and deliver their best work.
• Collaborate with the Creative Lead on creative direction, ensuring ideas are strategically aligned and executed to a high standard.
• Work closely with copywriters, designers, motion designers, marketing teams, and other stakeholders across the business to deliver integrated creative solutions.
• Champion creativity and brand consistency, acting as a guardian for brand identity and tone of voice.
• Keep up to date with design, motion, and creative trends, proactively bringing fresh thinking into the studio.
• Contribute to process improvements within the studio to drive efficiency and quality.
  The Team
  We’re a lively, talented bunch who believe great creative makes people feel something - and feeling good is kind of our thing. From bold campaigns to scroll-stopping social, we create work that connects with millions of members across the globe.
  In our in-house creative studio, ideas bounce, collaboration flows, and no two days are the same. We work hard, move fast, and have a laugh along the way - because when we’re enjoying the process, the results speak for themselves.

The Person
If you thrive in a fast-paced, high-energy environment and love making things run like clockwork, we’d love to hear from you. You’ll also need to demonstrate:

• A portfolio that demonstrates hands-on design and motion skills, from concept to execution, across a wide range of content and channels.
• Proven experience in art direction and brand application, with a track record of delivering integrated campaigns and creative assets at scale.
• Strong design skills across digital and print, with advanced knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro).
• Experience managing and mentoring designers, fostering a collaborative and high-performing creative environment.
• The ability to balance creative flair with strategic thinking and brand alignment.
• Excellent organisational skills, able to manage multiple projects and priorities in a fast-paced environment.
• A collaborative approach, with great people skills and the ability to build strong relationships across teams and regions.
• A passion for creativity, innovation, and delivering work that makes an impact.

If you’re a hands-on creative with the ability to inspire, lead, and deliver exceptional work across design, motion, and brand, we’d love to hear from you.

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. 

Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.

Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.

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