Assistant Director – Marketing Communications For over a century, The King's Fund has worked to improve people's health and care. We tackle the thorniest questions facing our health and care system, and in turn society. We do this through our research, analysis and insight; leadership and organisational development with health and care leaders; convening and events; and partnering with others. With bold thinking for better health, we're on a mission to inspire hope and confidence that we can create a world where everyone lives a healthy life. We're seeking a strategic and creative senior marketing and communications leader to join us as Assistant Director – Marketing Communications. This is a vital and exciting time, as we help to shape what the future of health and care looks like with our new strategy, refreshed brand, and a reshaped communications and engagement directorate. Responsibilities

Shape how we engage our audiences at a time of major change across the health and care system. Lead a multidisciplinary team to deliver bold, innovative campaigns that strengthen our impact, raise our profile, and support income generation across our work. Drive high‑impact marcomms from content and digital strategy to integrated planning and audience engagement. Oversee the development and implementation of key strategies—including channel, brand, content, and audience—to ensure our communications are joined‑up, data‑informed, and results‑driven. Lead a talented, creative team with a strong focus on collaboration, performance, and continuous improvement, embedding a culture of storytelling, innovation, and purposeful communication. Shape the external environment and influence behaviours through powerful marketing and brand engagement.

Qualifications & Skills

Extensive experience in senior marcomms roles. Strong leadership skills. Deep understanding of how digital, creative, and strategic marketing can drive change. Excited by the idea of joining a values‑driven organisation that puts people first, challenges the status quo, and is committed to a healthier future for all.

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