Join to apply for the Associate Director - Adobe CDP Product Management role at S&P Global. 1 week ago Be among the first 25 applicants. About The Role: The Associate Director, Adobe Real-Time CDP Product Management is part of the Martech function within the Enterprise Marketing Strategy & Demand Generation Centre of Excellence, reporting to the Director of Marketing Data Enablement & Automation. This role involves close coordination with Corporate Technology teams overseeing Martech, Automation, Analytics, Data Architecture, Integrations, and Governance. The CDP product lead partners with campaign teams, analytics, data ops, and IT to operationalize audience-centric marketing through Adobe Experience Platform (AEP), ensuring a unified customer view and data activation across channels. Responsibilities:

Lead the strategy, roadmap, and implementation of Adobe Experience Platform (AEP) Real-Time CDP. Manage CDP architecture, administration, and data governance documentation. Partner with Martech engineers and IT to manage and optimize data pipelines. Drive integration of CDP with Adobe Target, Analytics, CRM, and advertising platforms. Support audience segmentation, identity resolution, and real-time profile activation. Translate business needs into CDP use cases, from acquisition to retention. Collaborate with privacy and compliance teams to handle PII and data policies properly. Lead validation and QA to ensure segmentation accuracy and operational readiness. Monitor KPIs related to segment performance, coverage, and orchestration quality. Serve as the SME for Adobe RTCDP capabilities, providing consultation to stakeholders.

Qualifications: Required:

Bachelor’s degree in computer science, Information Systems, or related field. 7+ years in data management, Martech, or enterprise marketing technology. 3+ years working with Adobe RTCDP or similar CDPs. Experience with data cleansing, modeling, identity resolution, and segmentation. Expertise in ETL workflows, APIs, and real-time data syncs. Familiarity with Adobe Suite (Analytics, Launch, Marketo, Target). Knowledge of JavaScript, SQL, JSON, and cloud environments (AWS, Azure). Understanding of customer lifecycle and cross-channel data engagement. Ability to communicate complex data concepts to non-technical stakeholders.

Preferred:

Adobe certifications related to AEP/CDP. Experience with RESTful APIs and real-time integrations. Knowledge of analytics, Salesforce ecosystem. Experience with data clean rooms, privacy policies, GDPR/CCPA compliance. Background in agile product development or digital transformation.

What We Offer:

Ownership of the enterprise roadmap for Adobe Real-Time CDP. Cross-functional collaboration across marketing, data science, and IT. Impact through data architecture, AI, personalization, and measurement. Shaping the future marketing stack based on first-party data and analytics. Influence on how data drives pipeline, personalization, and compliance.

Return to Work: We support those returning to work after caring responsibilities through our Restart initiative. Our Purpose & Values: We believe progress requires catalysts—information, imagination, people, technology. Our purpose is to transform data into insights that help make an impact and accelerate progress. Our values are Integrity, Discovery, Partnership. Benefits:

Health & Wellness, Flexible Time Off, Learning Resources, Retirement Plans, Family Perks, and more.

For details, visit: spgbenefits.com Equal Opportunity & Fraud Prevention: We are committed to fairness and do not ask for payment during the hiring process. Report suspicious emails to reportfraud@spglobal.com. Job Details:

Location: London, UK Type: Full-time Function: Marketing

Job ID: 317644 | Posted: 2025-07-02 #J-18808-Ljbffr