Associate Director, Brand Media Europe

New Yesterday

ABOUT THIS ROLE


Audible is seeking a media expert to join the Awareness media team to help drive awareness and consideration of Audible and Audible content via innovative media strategies. As a forward-looking and well-established media professional, you will lead key awareness media channels for the region – TV, radio, cinema and out-of-home partnering closely with Audible’s global media agency and alongside a team of internal media experts.

This role is a rare opportunity to develop high-profile media partnerships for the leading audio entertainment brand in the UK, Germany, France, Spain and Italy. You will manage a significant share of Audible’s budget in Europe through high-impact media, while collaborating with Brand and Creative on making Audible an integral part of regional and local pop culture.

As a key member of the media team, you will influence large-scale campaigns, while continuously innovating and optimizing. You will define your channels’ role in Audible’s media mix, provide in-depth channel insight and drive planning, budgeting and testing.

ABOUT YOU
You have a proven track record of working with multi-market consumer brands, preferably for established brands and a strong commercial mindset with the ability to connect media strategies with commercial impact.

As an Associate Director, Brand Media Europe, you will...
- Work closely with media agencies across DE, UK, FR, IT, ES to negotiate efficient annual deals
- Drive media innovation through custom media partnerships with a specific focus on TV, OOH, cinema, radio for brand and content campaigns
- Take ownership of operational processes such as budgeting, planning, optimization, testing and reporting
- Work with data analytics, including Marketing Mix Modelling, Competitor Reports and PCAs, to evaluate and optimize channel’s impact on brand demand, traffic and sign-ups
- Define testing and innovation pipeline for the region and each marketplace
- Build partnerships with multiple internal (other channel leads, creative assets fulfilment, accounting) and external (agency, vendors) stakeholders
- Act as a channel expert with a clear vision and a well-informed point of view
- Identify opportunities to scale efficiently, as well as capitalize growth and optimization levers

Apply
Location:
London
Job Type:
FullTime

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