Associate Director - Consumer & Brand - FTC - Burson
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Associate Director - Consumer & Brand - FTC - Burson
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Associate Director - Consumer & Brand - FTC - Burson
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Who We Are
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Who We Are
Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More About The Role
We are seeking a dynamic and experienced Associate Director to join our team, leading the day-to-day client relationship and strategic direction for some of the biggest brands in the P&G portfolio: Gillette, King C Gillette, Braun Female, and Braun Male. These brands are renowned for their fame-driving work, consistently leading both the category and the cultural conversation – exemplified by Gillette's recent "The Best a Man Can Get" reboot with Tom Grennan.
This pivotal role requires a professional with a strong background in FMCG/big brand environments, capable of navigating complex client needs and driving impactful campaigns that resonate broadly. The successful candidate will be a culturally connected individual with a keen understanding of consumer behavior and the broader cultural context, leveraging these insights to inform strategy and push creative boundaries. You will be responsible for leading and mentoring a dedicated team, managing significant budgets, and ensuring the seamless delivery of large-scale, integrated campaigns that achieve measurable ROI.
A critical aspect of this role involves expertise in talent, partnership, and influencer, alongside a robust understanding of the earned media landscape. You will be instrumental in developing innovative strategies that continue to drive brand fame and engagement.
What You'll Do
- Client Leadership: Serve as the primary day-to-day client contact, fostering strong relationships and providing excellent client service and strategic counsel for these iconic brands – client relationship with Burson stretches over 30 years.
- Team Management: Lead, mentor, and develop a team of up to 5 direct reports, ensuring high performance and collaborative execution, reporting into a Director level.
- Strategic & Creative Development: Drive the development of insightful strategic and creative plans that deliver fame-driving work, collaborating effectively with internal channel experts to deliver integrated solutions.
- Campaign Delivery: Oversee the end-to-end delivery of large-scale campaigns, ensuring they are on time, within budget, and achieve defined ROI and results.
- Influencer & Partnership Expertise: Possess experience in identifying, engaging, and managing talent, partnerships, and influencers to amplify brand messages and reach, particularly in high-profile, culturally relevant campaigns.
- Financial Acumen: Demonstrate excellent budget management skills, including proficient contracting and financial oversight.
- Earned Media Focus: Navigate and leverage the earned media environment to maximise brand visibility and impact, contributing to category and cultural leadership.
- Client Leadership Excellence: Proven track record in managing complex client relationships, offering strategic counsel, and delivering high-impact work across long-standing partnerships—such as a 30+ year relationship with Burson for P&G brands.
- Team Leadership & Development: Demonstrated ability to lead, mentor, and grow a high-performing team (up to 5 direct reports), fostering collaboration and reporting into senior leadership.
- Strategic & Creative Direction: Strong background in shaping insight-led, fame-driving strategies and creative campaigns that push boundaries and connect with culture and consumer behavior.
- Integrated Campaign Execution: End-to-end experience overseeing large-scale, cross-channel campaigns—ensuring delivery on time, within budget, and aligned with performance metrics and ROI.
- Influencer & Talent Partnerships: Deep expertise in talent, influencer, and partnership strategy—driving cultural relevance and reach through credible, impactful collaborations.
- Financial Stewardship: Skilled in managing significant budgets with accountability for contracts, forecasting, and financial performance across high-value client accounts.
- Earned Media Expertise: Robust understanding of the earned media landscape with a proven ability to craft stories that break through and maintain cultural leadership in competitive categories.
- FMCG & Big Brand Experience: A strong foundation working within fast-paced, high-profile environments—particularly FMCG—where agility, innovation, and brand stewardship are key to success
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
When you click the "Submit Application" button below, this will send any information you add below to Burson. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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#J-18808-Ljbffr- Location:
- London, England, United Kingdom
- Salary:
- £150,000 - £200,000
- Category:
- Management & Operations
