OverviewJoin to apply for the Associate Director, Digital Fundraising role at International Rescue Committee.As Deputy Director, Digital Fundraising you will be based in the London office or work remotely and will be part of the Mass Markets Global Support Team. The Deputy Director will play a pivotal role in advancing IRC’s global digital fundraising efforts by providing consultation and hands-on support across paid media, creative development, analytics, and process improvement. Serving as a strategic adviser to country teams, they will guide campaign planning, platform strategy, and performance measurement while handling key relationships with digital agencies and platform partners. They will also support creative process refinement, champion digital ads testing and optimisation, and ensure compliance with data privacy standards. Through thorough analysis and cross-functional collaboration, the role will help refine attribution models, enhance reporting infrastructure, and drive continuous improvement across digital programs. Additionally, the Deputy Director will lead special projects to streamline operations and foster knowledge sharing across the global digital network.Scope and AuthorityAuthorityIn this role you will provide consultation and guidance on spending decisions about how best to utilise IRC budget on paid digital platforms to maximise income, and responsibility for suggesting, planning and delivering new and engaging ways to introduce prospects to the IRC brand.Responsibilities for ResourcesOversee Digital donor acquisition market support and cross market pilots - assessing the market needs and requirements and working with HQ functions to support local market fundraising goals and objectivesOversee and assess potential digital acquisition external opportunities available to IRC and advise fundraising markets on implementation.Coordination and oversee the work of any and all agencies, freelancers and external consultants required to deliver on the agreed strategic plan.Oversee and coordinate cross market testing and channel optimisation activity.Key Working RelationshipsExternal Relations colleagues globally, including the USA, UK, Sweden, Korea and more.Partner teams across Digital Engagement, MarTech, Global Donations Operations, Creative Studio, Analytics and other key support functions.Collaborate with the Director of Digital Transformation & AI Enablement to prepare digital programs for AI integration and future-readiness.Liaise with marketing agencies, partners and freelancers as needed.Key AccountabilitiesDigital Media Consultation & Support — 40%Creative Support for Digital Campaigns — 25%Special Projects & Process Improvement — 10%Skills, Knowledge And QualificationsExceptional IT skills including skills in digital marketing tools such as Google Analytics, Facebook Business Ad Manager, AdWords, Power BIExcellent numeracy with the skills to quickly analyse, interpret and act on data sets and digital fundraising results.Mastery of paid search and display advertising principles, with a keen understanding of how to use these channels for maximum impact.Fundamental knowledge in designing, setting up, and deploying HTML and CSS-based emails and landing pages, enhancing the effectiveness of digital communications.Excellent organisational skills, including the ability to handle a dynamic workload.Able to understand and demonstrate commitment to IRC’s Equal Opportunities Policy and to ensure all activities are consistent with Equal Opportunities.Excellent verbal and written English and the ability to produce well designed and high quality proposals and reports.Language SkillsEnglish (fluent). No additional languages are vital but German, Swedish, Korean or Spanish would be an advantage.The Process For This Role Will Be As FollowsScreening call onlineFirst round panel interview onlineSecond round panel interview onlineStandard of Professional Conduct: The IRC and the IRC workers must adhere to the values and principles outlined in the IRC Way – our Code of Conduct. These are Integrity, Service, Accountability, and Equality.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionOtherIndustriesNon-profit Organizations and Fundraising #J-18808-Ljbffr