The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future.

STRUCTURE AND PURPOSE OF THE ROLE As Deputy Director, Digital Fundraising you will be based in the London office or work remotely and will be part of the Mass Markets Global Support Team. The Deputy Director will play a pivotal role in advancing IRC’s global digital fundraising efforts by providing consultation and hands-on support across paid media, creative development, analytics, and process improvement. Serving as a strategic adviser to country teams, they will guide campaign planning, platform strategy, and performance measurement while handling key relationships with digital agencies and platform partners. They will also support creative process refinement, champion digital ads testing and optimisation, and ensure compliance with data privacy standards. Through thorough analysis and cross-functional collaboration, the role will help refine attribution models, enhance reporting infrastructure, and drive continuous improvement across digital programs. Additionally, the Deputy Director will lead special projects to streamline operations and foster knowledge sharing across the global digital network.

SCOPE AND AUTHORITY Authority: In this role you will provide consultation and guidance on spending decisions about how best to utilise IRC budget on paid digital platforms to maximise income, and responsibility for suggesting, planning and delivering new and engaging ways to introduce prospects to the IRC brand.

Responsibility for Resources: Oversee Digital donor acquisition market support and cross market pilots - assessing the market needs and requirements and working with HQ functions to support local market fundraising goals and objectives Oversee and assess potential digital acquisition external  opportunities available to IRC and advise fundraising markets on implementation. Coordination and oversee the work of any and all agencies, freelancers and external consultants required to deliver on the agreed strategic plan. Oversee and coordinate cross market testing and channel optimisation activity.

KEY WORKING RELATIONSHIPS External Relations colleagues globally, including the USA, UK, Sweden, Korea and more. Partner teams across Digital Engagement, MarTech, Global Donations Operations, Creative Studio, Analytics and other key support functions. Collaborate with the Director of Digital Transformation & AI Enablement to prepare digital programs for AI integration and future-readiness. Liaise with marketing agencies, partners and freelancers as needed.

KEY ACCOUNTABILITIES: 1) Digital Media Consultation & Support— 40% Act as subject-matter guide and adviser on paid platforms (Meta, Google, programmatic and others) for digital country teams. Guide efforts to translate digital strategy into campaign and audience recommendations, investment levels and bidding strategies, and measurement approaches. Work with internal MarTech colleagues and external digital media agencies to ensure operational readiness - to include pixel/tagging, audiences, budgets, trafficking, and more. Aid in the development and coordination of digital agency RFPs, such as drafting scopes of work, gathering team inputs, and contributing to the evaluation and selection process. Liaise with digital media consultants and agencies as needed to support digital teams. Serve as the primary point of contact for global digital consultants, agencies, and platform representatives (e.g., Meta, Google, TikTok), managing relationships to ensure timely access to trends, product updates, and optimisation opportunities. Provide hands-on support to digital teams by troubleshooting issues, testing roadmap components, and resolving critical blockers to help ensure seamless campaign execution. Provide mentorship on data privacy standards and compliance to ensure digital media activities align with regulatory requirements and standard methodologies. 2) Creative Support for Digital Campaigns — 25% Support the management of digital creative production workflows and SOPs to help ensure smooth collaboration across fundraising, creative, and content teams. Coordinate across Creative & Content and local country teams to reduce lead times and ensure formats meet platform requirements and accessibility/GDPR standards. Support efforts to implement creative testing programs like A/B and dynamic creative, and translate results into scalable standard methodologies. 3) Digital Analytics & Optimisation — 25% Lead regular review cadences to analyse digital media performance, surface optimisation opportunities and share cross-market insights. Contribute to refining digital attribution models and building clarity around full-funnel performance to help inform and justify ongoing investment in upper-funnel activities. Define and maintain core reporting (dashboarding, conversion funnels, LTV/CPA analysis) for digital media and ensure data integrity with MarTech/analytics partners. Partner with experimentation and CRO leads to convert insights into prioritised tests and iterate on landing pages and donation flows. Lead time-boxed projects to streamline processes underpinning digital fundraising (e.g., automated reporting, audience governance, creative development playbooks). Support the documentation of key processes that underpin digital programs, helping facilitate change management and smooth handover to long-term owners. 4) Special Projects & Process Improvement — 10% ** Considerable professional experience, including demonstrated ability in deploying targeted digital media strategies to attract donors across new or emerging markets. ** Skilled in extracting audience insights and digital marketing tactics to engage diverse geographic regions effectively that drive donor conversion and engagement. ** Demonstrable extensive success in leading digital advertising campaigns across Facebook, Google ads and paid search / SEM display advertising campaigns, including optimisation of campaigns to maximise results. ** Extensive experience in developing strategies for digital media spending, ensuring optimal allocation of resources for the highest possible returns. Demonstrated ability to adapt financial strategies based on campaign performance and evolving market trends. ** Extensive experience of proposing plans and budgets for spending on paid media campaigns for the best possible return. Ability to maintain and enhance a comprehensive monitoring and reporting framework for digital acquisition activities, with proficiency in tracking and interpreting critical metrics to continually refine acquisition strategies. Experience using varied and complex online tools and platforms for digital marketing and data analysis, such as GA4, Salesforce, Power BI etc. Consistent record in driving email marketing strategies aimed at boosting engagement and increasing the lifetime value of supporters, employing complex segmentation and personalisation techniques. Experience leading cross-functional teams towards achieving digital fundraising and marketing objectives, fostering a culture of innovation and continuous improvement. Skilled in the use of a variety of online marketing tools, including proficiency with CRM systems (e.g., Salesforce) for campaign reporting and analysis. Experience and understanding of campaign development process and relationship with brand identity through different channels and audiences Exceptional IT skills including skills in digital marketing tools such as Google Analytics, Facebook Business Ad Manager, AdWords, Power BI Excellent numeracy with the skills to quickly analyse, interpret and act on data sets and digital fundraising results. Mastery of paid search and display advertising principles, with a keen understanding of how to use these channels for maximum impact. Fundamental knowledge in designing, setting up, and deploying HTML and CSS-based emails and landing pages, enhancing the effectiveness of digital communications. Excellent organisational skills, including the ability to handle a dynamic workload. Able to understand and demonstrate commitment to IRC’s Equal Opportunities Policy and to ensure all activities are consistent with Equal Opportunities. Excellent verbal and written English and the ability to produce well designed and high quality proposals and reports. Screening call online First round panel interview online Second round panel interview online

PERSON SPECIFICATION:

Experience: ** Considerable professional experience, including demonstrated ability in deploying targeted digital media strategies to attract donors across new or emerging markets. ** Skilled in extracting audience insights and digital marketing tactics to engage diverse geographic regions effectively that drive donor conversion and engagement. ** Demonstrable extensive success in leading digital advertising campaigns across Facebook, Google ads and paid search / SEM display advertising campaigns, including optimisation of campaigns to maximise results. ** Extensive experience in developing strategies for digital media spending, ensuring optimal allocation of resources for the highest possible returns. Demonstrated ability to adapt financial strategies based on campaign performance and evolving market trends. ** Extensive experience of proposing plans and budgets for spending on paid media campaigns for the best possible return. Ability to maintain and enhance a comprehensive monitoring and reporting framework for digital acquisition activities, with proficiency in tracking and interpreting critical metrics to continually refine acquisition strategies. Experience using varied and complex online tools and platforms for digital marketing and data analysis, such as GA4, Salesforce, Power BI etc. Consistent record in driving email marketing strategies aimed at boosting engagement and increasing the lifetime value of supporters, employing complex segmentation and personalisation techniques. Experience leading cross-functional teams towards achieving digital fundraising and marketing objectives, fostering a culture of innovation and continuous improvement. Skilled in the use of a variety of online marketing tools, including proficiency with CRM systems (e.g., Salesforce) for campaign reporting and analysis. Experience and understanding of campaign development process and relationship with brand identity through different channels and audiences Skills, Knowledge and Qualifications: Exceptional IT skills including skills in digital marketing tools such as Google Analytics, Facebook Business Ad Manager, AdWords, Power BI Excellent numeracy with the skills to quickly analyse, interpret and act on data sets and digital fundraising results. Mastery of paid search and display advertising principles, with a keen understanding of how to use these channels for maximum impact. Fundamental knowledge in designing, setting up, and deploying HTML and CSS-based emails and landing pages, enhancing the effectiveness of digital communications. Excellent organisational skills, including the ability to handle a dynamic workload. Able to understand and demonstrate commitment to IRC’s Equal Opportunities Policy and to ensure all activities are consistent with Equal Opportunities. Excellent verbal and written English and the ability to produce well designed and high quality proposals and reports.

Language Skills: English (fluent). No additional languages are vital but German, Swedish, Korean or Spanish would be an advantage.