This range is provided by EPM Scientific. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay range$150,000.00/yr - $190,000.00/yrDirect message the job poster from EPM ScientificCommercial Recruitment Consultant at EPM ScientificAbout the CompanyThe company is an innovative biopharmaceutical organization within Greater Boston's biotech hub. For over 20 years, they have been focused in ophthalmology, developing therapies for retinal diseases.Role OverviewThey are seeking an Associate Director, Patient Marketing, to lead the launch of their product. This role will drive patient marketing initiatives-including DTC strategy, media planning, content creation, and performance analysis-aligned with brand goals. The position collaborates cross-functionally with teams such as Patient Advocacy, Sales, Communications, Market Access, Medical, and PRC, as well as external partners.ResponsabilitiesExecute a comprehensive patient engagement and education plan for both the disease and the productUtilize print, digital, social, and other channels for a seamless, personalized experienceOwn and apply a deep understanding of the patient journeyLeverage patient insights to develop supportive, empowering engagement tacticsEnsure alignment with overall brand strategy and eyecare professional (ECP) initiativesCollaborate with the ECP brand lead to integrate the patient perspectiveOversee development and management of patient-facing digital assetsIncludes websites, banner ads, apps, etc., ensuring they are informative, accessible, and engagingUse marketing expertise to build and engage a communityFocus on social media and other digital platformsLead patient ambassador programs and patient-centered eventsMonitor engagement and performance metricsUse insights to optimize strategies and allocate resources effectivelyManage program budgets, vendor contracts, and project timelinesEnsure delivery within the agreed scope, budget, and deadlinesEducation & ExperienceBachelor's degree requiredMinimum 4 years of product marketing experienceAt least 3 years in pharmaceutical marketing, promotions, or relevant commercial roles (e.g., Sales, Marketing, Market Access)RequirementsProactive, creative, and entrepreneurial mindsetPreferred: Experience in rare diseases and ophthalmologyProven success in multichannel campaign development and executionStrong analytical skills with the ability to synthesize market and scientific data into actionable insightsDemonstrated ability to build innovative strategiesEffective cross-functional collaborator in a matrixed, fast-paced environmentEspecially with Medical Affairs and Sales teamsExcellent project and budget management skillsExperience managing multiple vendors and agency partnersSalary and BenefitsCompetitive salary ranging from $150,000 to $190,000- Exact compensation may vary based on skills, experience, and location.Strong compensation package with incentives.Application ProcessInterested candidates who meet the qualifications are encouraged to apply. Please ensure your resume highlights your relevant experience.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesPharmaceutical ManufacturingReferrals increase your chances of interviewing at EPM Scientific by 2xSign in to set job alerts for “Marketing Director” roles.Vice President of Marketing, North AmericaWestborough, MA $90,000.00-$180,000.00 2 weeks agoBoston, MA $160,000.00-$215,000.00 6 months agoDirector of Performance Marketing, GrowthBoston, MA $100,000.00-$110,000.00 4 days agoExecutive Director of US Marketing (ONCOLOGY)Westwood, MA $165,000.00-$180,000.00 1 month agoPawtucket, RI $172,900.00-$259,300.00 1 week agoSr Director, Marketing (LATAM) - Shark BeautyBoston, MA $340,000.00-$400,000.00 3 days agoBoston, MA $165,000.00-$180,000.00 1 month agoBoston, MA $165,000.00-$180,000.00 1 month agoHaverhill, MA $85,000.00-$100,000.00 4 days agoSenior Director, Marketing and Client EngagementBoston, MA $100,000.00-$150,000.00 2 months agoWaltham, MA $253,000.00-$300,000.00 1 month agoCambridge, MA $147,000.00-$212,333.33 5 days agoBoston, MA $165,000.00-$180,000.00 1 month agoBoston, MA $165,000.00-$180,000.00 1 month agoBoston, MA $100,000.00-$150,000.00 2 months agoSenior Director, Global Marketing - Brand Lead, PoveWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr