Associate Director/Director, Performance Marketing (Bangkok Based, relocation provided)

We are seeking an experienced Senior Leader to craft Agoda’s global pricing strategy and execute it, coordinating with Agoda’s senior management, marketing and product teams, while managing and expanding a team of pricing campaign managers and analysts.

About Agoda Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our purpose is Bridging the World Through Travel. We believe travel allows people to enjoy, learn and experience more of the world, bringing individuals and cultures closer together and fostering empathy, understanding and happiness. We are a diverse team united by a passion to make an impact, harnessing innovative technologies and strong partnerships to make travel easy and rewarding for everyone.

Summary In a fast-changing online travel industry, offering the best price yields disproportionate gains. Travelers choose Agoda because they can find the best hotels at the best price. This role requires balancing short-term volume and margin optimization with longer-term strategic considerations, accounting for reactions from customers, hotels, competitors and regulators. You will craft Agoda’s global pricing strategy and execute it using a wide range of tactics and tools, from price display to machine learning algorithms, coordinating with senior management, marketing and product teams, and leading a team of pricing campaign managers and analysts.

What you will be doing:

• Work with C-level executives and other internal stakeholders to craft a global pricing framework, considering Agoda’s strategic priorities
• Collaborate with the Product team to build tools to execute and monitor pricing actions and to improve price display across all channels
• Work with the Market Development team to collect price benchmarking data and intelligence from local markets and respond to moves from competitors and hotel partners
• Design and deploy pricing actions, balancing short-term financial goals with longer-term strategic imperatives
• Manage a multi-million dollar budget and provide visibility to internal stakeholders
• Inspire and coach a team of analysts and campaign managers and expand it by hiring talent

What you need to be good at to succeed in this role:

• Experience in articulating strategic issues and negotiating with C-level executives – experience in leading strategy consulting projects is a plus
• Excellent analytical skills and a strong love of data
• Advanced proficiency in SQL
• Experience with data visualization tools
• Ability to foster cooperation across teams and nationalities
• People management – track record of hiring and developing talent
• Experience in defining pricing strategies, P&L management and/or revenue management
• Entrepreneurial spirit and a get-things-done attitude
• Exposure to IT and Product Development – basic coding skills are a plus

Equal Opportunity Employer At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on merit and qualifications, and we are committed to equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

Disclaimer: We do not accept unsolicited agency submissions. If we receive unsolicited CVs, we reserve the right to contact and hire the candidate directly without a recruitment fee.