Placed by Leon has partnered with a well-respected fine watch brand that is a leader in Haute Horlogerie.

My client is seeking a Boutique Director to lead a successful and loyal sales team that create memorable experiences for their clients.

Key Accountabilities

• Drive the growth and desirability of the Brand through external networking and client events
• Build strong relationships with Personal Shopping teams.
• Initiate in-boutique events and strategic partnerships to increase sales and traffic
• Stay informed about local market dynamics and competitor activities
• Lead CRM and clienteling efforts, collaborating with the boutique team to deliver a personalized client experience
• Cultivate and maintain relationships with existing clients and new prospects
• Expand and manage the VVIP client database
• Achieve both qualitative and quantitative targets aligned with Brand objectives
• Develop and implement action plans to meet boutique and Maison sales goals
• Monitor and analyse boutique performance, sharing insights and best practices
• Demonstrate strong sales leadership by setting and tracking KPIs for team members
• Drive adoption of new tools and services; manage boutique operations according to Brand and Group compliance
• Ensure adherence to Brand standards and procedures
• Act as a Brand ambassador, upholding the Maison’s values and rituals
• Serve as the main point of contact for Group and International HQ, facilitating visits and events
• Maintain the integrity of Brand image across client interactions and within the local luxury community
• Build an effective boutique team through strategic recruitment and talent development
• Foster individual motivation through tailored coaching, feedback, and development plans
• Identify training needs and conduct ongoing coaching and role-playing exercises
• Inspire a cohesive team spirit, clearly communicating the Maison’s vision and strategy
• Lead by example with professionalism and commitment to performance excellence
• Manage performance proactively to exceed expectations and meet defined KPIs

Key Requirements:

• Minimum 4+ years of experience in retail management, preferably within high watchmaking or high-value luxury product sectors
• Proven track record in driving boutique performance across sales, client engagement, and operations
• Deep understanding of clienteling with a strong service and hospitality mindset
• Excellent leadership, communication, and interpersonal skills
• Strong attention to detail with the ability to manage multiple priorities and tasks with accuracy
• Self-starter with a collaborative, team-oriented approach
• Availability to work flexible retail hours, including evenings and weekends
• Proficient in English; additional languages are a plus
• Strong customer service orientation with precise knowledge of client needs and expectations
• Solid knowledge of the local luxury retail market, with specific familiarity with Harrods being an asset
• Proficient in Microsoft Office; SAP knowledge is advantageous

The role will include a team and personal bonus, which will significantly increase the annual take home salary.