Overview

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California. We’re seeking a bold, strategic Brand Director for Europe to champion our brand across the region. This London-based role has a hybrid schedule (3 days per week in office) and reports to the European Marketing Director. You will adapt global brand positioning to local audiences, drive cultural relevance, and amplify our story across Europe, balancing brand storytelling with data-driven insights.

What You’ll Do

• Lead and own Ruggable’s brand strategy in Europe, aligning with global positioning while adapting to local market needs.
• Build and deliver brand campaigns tailored to European audiences, in close collaboration with US marketing and creative teams.
• Oversee PR, social, and influencer initiatives to activate culturally relevant storytelling and amplify Ruggable’s presence in key European markets.
• Champion brand identity in Europe, ensuring visual and verbal expression stays true to the global brand while resonating locally.
• Leverage consumer, market, and cultural insights to shape brand initiatives and keep Ruggable at the forefront of conversation.
• Inspire and lead a European brand team, fostering strong collaboration with US counterparts.
• Monitor brand health and campaign performance, translating insights into continuous improvement and growth.

What You’ll Need to Have

Required:

• 8+ years of experience in brand marketing or brand strategy, ideally within a DTC or consumer lifestyle company.
• Demonstrated ability to adapt a global brand for regional markets while maintaining brand integrity.
• Proven track record of leading integrated campaigns across multiple European countries.
• Strong collaboration skills with experience working across geographies, time zones, and cultures.
• A balance of creative vision and strategic, data-driven decision-making.
• Inspirational people leadership with proven ability to build, motivate, and scale high-performing teams.
• Deep passion for design, lifestyle, and shaping culture.
• Fluency in English required; additional European languages a plus.
• Strong understanding of European regional market dynamics and consumer nuances.

Preferred:

• Prior experience in a fast-paced startup or e-commerce company
• Prior experience working across multiple European territories

About Ruggable

At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees.