Overview

Brand Marketing Director, Alpha Anywhere (Remote) - $150,000/year USD. This role at Trilogy is remote.

This range is provided by Trilogy. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: $75.00/hr - $75.00/hr

What You Will Be Doing

• Designing and executing multi-channel campaigns (email, social media, paid advertising, affiliate/community) with defined KPIs and lead objectives.
• Developing and overseeing compelling content (blogs, emails, guides, social media) that guides parents from awareness to enrollment readiness.
• Establishing and expanding affiliate and parent-ambassador programs to consistently generate qualified leads.
• Managing the quarterly marketing schedule, setting goals, and defining KPIs, then analyzing results and making improvements.
• Evaluating channel performance, refining messages/offers, and enhancing ROI with each sprint.

What You Won’t Be Doing

• Relying on outdated strategies or waiting extensively for approvals.
• Pursuing superficial metrics; every effort aligns with qualified lead growth.
• Operating within a large team with frequent handoffs—you'll manage both strategy and execution.
• Creating generic content that doesn't address the specific needs of homeschool parents.

Brand Marketing Director Key Responsibilities

Foster consistent growth in qualified leads by establishing a credible brand and a sustainable, KPI-focused marketing strategy through campaigns, content, and partnerships.

Basic Requirements

• 4+ years of experience in managing comprehensive multi-channel campaigns with measurable success.
• Demonstrated ability in persuasive writing tailored to niche consumer groups, particularly those focused on homeschooling or parenting.
• Hands-on experience in shaping brand identity, not merely executing within one.
• Proficiency with CRM, CMS, analytics, and AI content tools; adept at defining and achieving KPIs.
• Proven experience collaborating directly with executives and making informed decisions amid uncertainty.
• Degree in marketing/communications or equivalent professional experience.

About Alpha Anywhere

Bring accelerated learning home with personalized academics and life skills. Combine the power of at-home learning with Alpha’s proven coaching to unlock success in academics and beyond.

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $75 USD/hour, which equates to $150,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Management, Marketing, and Public Relations
• Industries
• Manufacturing, E-Learning Providers, and Advertising Services

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