Join to apply for the Business Marketing Associate Director role at The Depository Trust & Clearing Corporation (DTCC)

Are you ready to make an impact at DTCC? Do you want to work on innovative projects, collaborate with a dynamic and supportive team, and receive investment in your professional development? At DTCC, we are at the forefront of innovation in the financial markets. We are committed to helping our employees grow and succeed.

The Chief Client Office (CCO) is focused on providing a consistent Client Experience across all business lines and geographies, enabling enhanced Client Satisfaction, Revenue Growth and Business Line Success.

Pay and Benefits:

• Competitive compensation, including base pay and annual incentive
• Comprehensive health and life insurance and well-being benefits
• Pension
• Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
• DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee).

The Impact you will have in this role: Marketing and Communications shapes and promotes DTCC’s brand, messaging, and public image across all channels. This team develops and executes strategic marketing campaigns, manages internal and external communications, oversees media relations and creates content that engages target audiences.

Your Primary Responsibilities:

• Act as a true business partner, liaise/advise directly with product owners and other key stakeholders to understand business goals and translate into integrated marketing programs.
• Understand market drivers, competitive landscape, and target client personas to continuously evolve marketing strategies and maintain a competitive edge.
• Develop and guide integrated multi-channel marketing programs (e.g. web, email, events, social, paid media, etc…), works directly with DTCC business owners, sales, relationship management, and key stakeholders to translate business goals into strategic, measurable marketing goals.
• Develop and guide client acquisition programs leveraging top of funnel awareness activity and designed to generate interest, creating measurable impact on sales pipeline and new revenue growth.
• Develop and guide client expansion and retention programs that focus on deepening existing relationships, supporting customer success, and driving increased adoption and engagement over time.
• Oversee the development of a compelling content and thought leadership program, by deeply understanding the business, synthesizing key insights and partnering with the M&C Content team and/or external freelancers to draft, refine, and finalize compelling pieces that align to strategic priorities and resonate with target audiences.
• Collaborate with M&C channel leads (Events, PR, Social, Web etc…) and discipline teams (design, content, video etc) to ensure marketing plans are implemented effectively across all platforms, with consistent measurement and optimization practices.
• Partner with regional marketing counterparts to provide direction on product marketing and demand generation initiatives by region.
• Collaborate with the Brand team to elevate the DTCC brand and ensure brand consistency across all touchpoints while bringing creativity and differentiation to how we express the brand in various formats and forums.
• Leverage data and analytics to track program, content and channel performance to identify opportunities for improvement and communicate impact to stakeholders.
• Mitigates risk by following established procedures and monitoring controls, spotting key errors and demonstrating strong ethical behavior.

Qualifications:

• Minimum of 8 years of related experience - general B2B marketing / communications / product marketing experience / background in trade reporting preferred.
• Bachelor's degree preferred or equivalent experience.
• Strong understanding of financial services and broader financial ecosystem, with experience developing marketing strategies in a complex, regulated environment.
• Experience with Marketo preferred, or other marketing automation platforms.

Talents Needed for Success:

• Strategic Orientation: Approach is strategic and critical thinking oriented. Challenges constructively and drives end-to-end problem solving.
• Collaborative Mindset: Effectively communicates a compelling picture of how team goals ladder up to both departmental and organizational priorities.
• Hands-On Operator: A leader who rolls up their sleeves and is not afraid to lean-in to a problem and get involved when the situation requires attention.
• Drive for Results: Ensures things are getting done at an appropriate pace, impacting business performance at the highest levels.
• Strong understanding of financial services and broader financial ecosystem, with experience developing marketing strategies in a complex, regulated environment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.