Buying & Merchandising Director - Premium Womenswear | Location: London | Package: Competitive + Bonus + Benefits A leading name in premium British fashion is seeking a Buying & Merchandising Director to drive the strategic growth and commercial performance of its womenswear business. With a heritage rooted in craftsmanship, design integrity, and timeless style, this brand has an exciting roadmap ahead - and is now looking for a commercially sharp and creatively attuned leader to shape the next chapter.

The Role

Reporting to the CEO, you will be responsible for leading and aligning the Buying, Merchandising, and Planning functions, ensuring a compelling product offering that delivers on brand, margin, and customer expectations across all channels (including retail, e-commerce, and wholesale). You'll bring a balance of analytical rigour and fashion intuition to: Own the end-to-end seasonal strategy, from range planning to in-season trading

Drive margin and profitability improvements through range architecture, pricing, and markdown strategies

Lead and mentor a high-performing team, fostering collaboration across Design, Production, and Marketing

Shape a balanced product strategy that reflects both commercial goals and brand DNA

Utilise data and customer insight to inform buying decisions and future growth

Collaborate cross-functionally on sustainability, supply chain efficiency, and digital performance

The Candidate

You will be a senior leader with proven experience in buying and/or merchandising at director level, ideally within premium or contemporary womenswear. Key requirements: Strategic thinker with a deep understanding of product, customer, and margin

Strong leadership track record with the ability to inspire, challenge, and grow teams

Highly analytical with solid commercial instincts and P&L accountability

Experience working across multi-channel retail environments

Passionate about product, with an appreciation for quality, cut, and design

Comfortable working in an agile, entrepreneurial environment

This is a unique opportunity to shape the product direction and trading strategy of an iconic British fashion brand poised for transformation and growth. BBBH33857

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