Overview

Commercial Director - High-end Cruise Brand

Salary: Up to £140,000 + bonus & benefits

Location: London-based (with extensive travel across UK & EMEA)

We are delighted to be supporting a leading hospitality group in the search for a Commercial Director to take on a brand-new position within the business. This is a rare opportunity to establish and grow a commercial department from scratch, shaping strategy and driving performance across the UK and EMEA.

This high-profile role will cover B2B and B2C channels, with a particular focus on bookings and reservations, distribution, and strategic partnerships. We’re looking for a leader who can combine sharp commercial acumen with deep sector knowledge to build a best-in-class function that delivers sustainable growth.

Responsibilities

• Design and implement the overall commercial strategy across the UK and EMEA.
• Lead and grow the commercial department, ensuring excellence across both B2B and B2C activity.
• Drive revenue growth through bookings, reservations, and distribution partnerships.
• Build relationships with key partners across travel, airlines, and hospitality sectors.
• Identify new opportunities to enhance market presence and customer engagement.
• Act as an ambassador for the brand at industry events, exhibitions, and trade shows.
• Travel extensively across the UK and EMEA to develop markets and engage stakeholders.

Requirements

• Senior commercial leadership experience within hospitality, airlines, hotels, or wider travel industry.
• Strong track record in both B2B and B2C growth, particularly across bookings and reservations.
• Expertise in building commercial strategies and executing them across multiple markets.
• Strong negotiation, partnership-building, and stakeholder management skills.
• Experience in scaling teams and creating high-performance cultures.
• Flexibility and enthusiasm for regular travel across UK and EMEA.