Overview

Sitting within our wider VWG team and reporting directly into the Client Partner, the Planning Performance Director will be primarily focused on Performance lines of business for VW Passenger Cars and Commercial Vehicles. This role requires a relentless focus on continuous optimisation and improvement within media to help maximise returns in the here and now, whilst simultaneously setting the pace on the advancements needed in the future as VW embraces exciting new retail models including E-commerce.

You will be working with a high-performing, award-winning team, and will have the opportunity to work across multiple work streams to help deliver a broad mix of exciting cross-channel media campaigns. You will be an experienced and confident planner with experience across a wide range of media channels from digital to traditional, and a proven track record of working with clients that have a core focus on achieving measurable, tracked results. You should be fully conversant with industry standard planning, measurement and analytics tools, should be comfortable with extracting meaningful insight from data, and have a strong eye for detail and accuracy.

In this role, you will be the Planning lead connecting the client\'s Brand campaign work to investment in targeted, lower funnel media activities. You will own the space between planning, measurement and analytics, ensuring best-in-class planning for VW, and leveraging data and technology to advance the way we plan and deploy media.

You will use your market and media knowledge to execute innovative solutions that are grounded in media planning excellence, whilst also acting in a senior daily client-facing role, ultimately forging strong relationships across the PHD and VW business. You will already have strong communications skills (both verbal and written) and feel comfortable presenting to clients and various agency stakeholders across a range of media channels. You will take a lead role within the VW relationship, which means you will have direct input and involvement into the wider team management i.e., resource, broader business development and team ways of working.

This role will be supported by our Planning Partner and Managing Partner in Analytical Planning whose responsibility will be to support your personal development and skills development whilst ensuring that the wider planning team also continue to develop their own analytical planning capabilities.

Responsibilities

• Own planning, measurement and analytics for VWG Performance lines of business, ensuring best-in-class planning for VW.
• Lead the connection between Brand campaign work and targeted, lower-funnel media investments.
• Collaborate across multiple work streams to deliver cross-channel media campaigns.
• Maintain strong client-facing relationships with VW, the PHD team, and other stakeholders.
• Provide input into wider team management, including resource and ways of working.

Qualifications

• Experienced and confident planner with a track record across a wide range of media channels from digital to traditional.
• Proven ability to work with clients focused on measurable, tracked results.
• Fully conversant with industry-standard planning, measurement and analytics tools; comfortable extracting meaningful insights from data.
• Strong attention to detail and accuracy; excellent verbal and written communication; comfortable presenting to clients and agency stakeholders.
• Ability to act in a senior, client-facing role and forge strong relationships across the business.
• Experience collaborating with Planning Partner and Managing Partner in Analytical Planning for personal and team development.

Company Information & Benefits

PHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, the agency offers strategic and creative planning across the industry. Today, with over 100 offices in 74 countries, OMG commits to flexible working and a hybrid model (three days in the office, two remote). Working hours are 9:30–17:30 with core hours 10:30–16:30 for flexibility. We encourage open conversations to navigate high-need periods and individual circumstances and support a culture of inclusion through Be Your Best and Diversity, Equity & Inclusion initiatives. For accessibility needs in recruitment, contact the dedicated Talent Team or beyourbest@omnicommediagroup.com.

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