ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

We’re looking for a Creative Analytics Director to elevate our approach to data and analytics and prove the value of social-first creativity for our clients. A successful candidate has an entrepreneurial spirit, can engage clients in creative insights, and can drive strategic thinking into client solutions. This role will build the bridge between Croud (media) and Born Social (creative).

• Leading the Creative Analytics Practice
  • Define and evolve our approach to measuring creative effectiveness, positioning Born Social as a leader in social-first analytics.
• Thought Leadership
  
  • Act as the internal and external voice of creative analytics, elevating Born Social & Croud’s profile through innovative thinking, industry contributions, client workshops, and thought leadership publications.
• Measurement Frameworks
  
  • Develop, implement, and oversee measurement frameworks that clearly demonstrate the impact and effectiveness of our creative output across client campaigns.
• Client Advisory
  • Provide senior-level strategic consultation to clients, helping them understand, adopt, and leverage best-in-class measurement solutions.
• Integration with Croud & Born Social
  • Act as the primary connection point for Born Socialto the wider Croud analytics practice, ensuring alignment, collaboration, and the adoption of best practices across the group.
• Team Leadership and Development
  • Lead and mentor the Creative Analytics team, developing talent, growing expertise, and fostering a culture of curiosity and continuous improvement.

• Innovation & Product Development
  • Proactively explore and introduce new analytics methodologies, tools, and technologies to continuously enhance our offering.

• Business Growth & New Business Support
  • Contribute actively to new business initiatives, representing the analytics practice in pitches, proposals, and client engagements.

• Senior Analytics Expertise: You have extensive experience (8+ years) in analytics, insights, or measurement roles, ideally within an agency environment, with a deep understanding of social media analytics, marketing effectiveness, and creative impact.
• Thought Leader: Proven ability to establish thought leadership in analytics and measurement, including speaking engagements, published content, or industry recognition.
• Strategic Mindset:Highly skilled in developing and implementing measurement frameworks, capable of translating complex data into clear, actionable insights.
• Collaborative Connector: Adept at building relationships across internal teams and external client stakeholders, aligning objectives, and delivering impactful solutions
• Technical Proficiency: Familiarity with advanced analytics techniques, tools (e.g., Datorama, Tableau), and methods such as Marketing Mix Modelling, attribution modelling, and A/B testing. Coding experience (Python, SQL) is advantageous but not essential. Experience with social analytics tools (Sprinklr preferred) and familiar with social platform metrics (eg. Meta, TikTok, Pinterest, Snap).
• Growth-Oriented Leader: Ambitious and driven to continually elevate our analytics offering, inspire your team, and deliver measurable client impact.

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday per year with the option to purchase an additional 5 days
• Discretionary annual performance based incentive
• Sales Commission
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• Health & Wellbeing Contribution
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
• Life Assurance & Income Protection
• Medical Cash Plan
• Pension
• Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our “Bonusly” program
• Team Off-Sites & Social Events
• Year-round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your linemanagers (it may also be necessary on occasions to work outside of these hours).


Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.


OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact