Overview

Informa Festivals marks an exciting new chapter in B2B events, bringing together the world\'s most influential creative, technology and business festivals. We\'re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating immersive experiences that drive innovation and industry advancement. Built on decades of expertise and powered by Informa\'s international reach, we\'re shaping the next generation of business festivals. We\'re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100, ranked among Glassdoor\'s Best Places to Work 2025 UK list.

This role is based in our 5 Howick Place, London office.

About Money20/20

Money20/20 stands as the premier event in the financial services/fintech industry since 2012. It brings together the global money ecosystem, including:

• Traditional and digital-only banks
• Payment giants like PayPal, Visa, and Mastercard
• Tech leaders including Google, Apple, Meta, and Uber
• Investors seeking breakout innovations
• Regulators shaping the future of financial security

We continue to create exceptional live events that educate, excite, and connect, and have expanded our portfolio to include digital events and content experiences, positioning Money20/20 at the forefront of fintech.

Event Schedule

• Money20/20 Asia: April in Bangkok (managed by Southeast Asia team)
• Money20/20 Europe: June in Amsterdam (managed by London/Europe team)
• Money20/20 Middle East: Launching in Riyadh in 2025
• Money20/20 USA: Las Vegas (managed by USA team)

Position Overview

As Creative Director for Asia & Europe, you\'ll report to the SVP Brand Experience with support from the global Brand Experience team in London and Singapore. You\'ll work across regional teams to deliver exceptional, "unboring" experiences that maintain Money20/20\'s position as the must-attend fintech event.

Key Responsibilities

Creative Vision & Experience Design

• Reimagine the entire event journey from pre-show engagement to post-event magic
• Set the creative vision and translate it into executable blueprints for both regions
• Identify innovative concepts that elevate customer experience, driving loyalty and retention
• Create immersive, memorable experiences that reflect Money20/20\'s "awe, wonder and unboring" approach

Strategic Leadership

• Collaborate with SVP Brand Experience, SVP Asia, and Chief Growth and Strategy Officer
• Share insights with the Creative Director, USA to ensure global brand consistency
• Anticipate industry needs and translate them into tangible experiences
• Develop blueprints for how each geography executes the vision while respecting regional nuances

Data-Driven Decision Making

• Leverage customer feedback, insights, and analytics to understand and enhance the customer journey
• Use data to inform creative decisions and measure success through revenue, retention, and NPS

Cross-Functional Collaboration

• Champion the creative blueprint in collaboration with regional teams and project managers
• Contribute to planning sessions to align execution with product vision and strategy
• Partner with design and operations teams to set experience design blueprints and visual identity
• Work with marketing, content, and commercial teams to ensure alignment with global brand strategy

Essential Requirements

• Deep understanding of Thai, Southeast Asian, and European cultures
• Operational experience in these regional markets
• Proven track record in hybrid creative work spanning: Live events and experiential design; Digital content creation; Creative communications
• Experience leading creative teams in fast-paced environments
• Ability to work autonomously while collaborating across global teams

Who You Are

You are a visionary creative who:

• Sees experiences through the customer\'s eyes and knows how to create emotional connections
• Creates moments that give people goosebumps and leave lasting impressions
• Challenges the status quo with ideas that might initially seem unconventional
• Possesses meticulous attention to detail alongside bold creative vision
• Recognizes the commercial opportunities that exceptional experiences can generate

You Bring

• Cultural curiosity and passion for discovering innovative experiences across festivals, arts, technology, and beyond
• Keen awareness of cutting-edge brand-to-consumer and B2B experiential activations
• Proven creative leadership experience in high-growth environments
• Ability to wow audiences through original live and digital experiences
• Understanding of the fintech ecosystem and its evolving landscape

Your Mindset

• Visionary: You challenge norms and stretch the art of the possible with creative flair
• Curious: You draw inspiration from diverse sources and translate it into actionable ideas
• Communicative: You articulate your vision clearly and persuasively to diverse stakeholders
• Resilient: You successfully manage multiple stakeholders and projects while keeping the customer experience central
• Agile: You\'re willing to fail fast, learn quickly, and adapt your approach
• Driven: You see projects through to completion with unwavering determination
• Passionate: Your enthusiasm for creating exceptional experiences leads to best-in-class results

Join us in shaping the future of Money20/20 as we continue to redefine what\'s possible in fintech events and experiences.

Additional Information

We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you\'re not spending time together in one of our offices or other workplaces, you have the flexibility to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here\’s what you can expect when you join us. See what our colleagues have to say about LifeAt.Informa.com.

Our benefits include:

• Annual leave: 25 days per year with the option to buy or sell five extra days.
• Pension: Up to 5% matched pension, with sustainable options to invest in the planet.
• Parental leave: Enhanced Primary and Co-parent parental leave after 1 year+
• Health, fitness & wellbeing: Private Medical Insurance, Dental Insurance, Critical Illness & Health Screening; discounted gym memberships and beauty/fitness discounts
• Charitable giving: Regular donations to charity and an extra day of annual leave to volunteer
• Restaurant discount card: Up to 50% off at 6,500+ UK restaurants
• Life assurance: Up to 4x basic salary, subject to eligibility
• Employee Assistance Programme: 24/7 confidential advice line for mental health, financial and wellbeing support
• Income protection: 50% of salary, subject to eligibility
• Recommend a friend: Cash rewards for referrals
• Ascential ShareSave Plans: Opportunity to participate in the ShareSave Plan
• Will service: Optional will purchase paid in installments
• Cycle to work: Bike allowance up to £2,500
• Season ticket loan: Interest-free loan up to £10,000

We\'re not solely focused on a checklist of skills. We value energy and ambition and welcome applications even if you have most—but not all—skills and experience listed.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and/or in the advertised position, please inform the appropriate Talent Acquisition Partner to review confidentially. Informa is committed to inclusive experiences and environments where all perspectives are welcome. We are an Equal Opportunities Employer and do not discriminate on protected characteristics. See our website for full information.

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