Overview

Zovrah is redefining personalised health and wellness. Our platform empowers people to track their wellbeing, optimise performance, and ultimately feel more themselves. Inspired by leading wellness brands such as Whoop and Oura, we are building a brand that blends cutting-edge health technology with beautiful, engaging storytelling.

We are seeking a Creative Director to lead the development of Zovrah’s brand identity and social presence. This is a founding-level role for someone who is passionate about building modern lifestyle brands, skilled in social-first marketing, and excited to grow with a fast-moving startup.

The Role

The Creative Director will be responsible for shaping how Zovrah looks, feels, and communicates to the world. You will oversee brand identity, creative direction, and social media strategy, ensuring every touchpoint delivers a consistent and compelling message.

This role is not salaried initially, but will be compensated through growth-based cash bonuses, with the opportunity for salary and equity negotiation as the company scales.

Key Responsibilities

• Develop and manage Zovrah’s brand identity across digital and social platforms.
• Lead social media marketing strategy (Instagram, TikTok, LinkedIn, etc.), with a focus on engagement and growth.
• Produce and oversee visual and written content for campaigns, launches, and community engagement.
• Establish brand guidelines, ensuring consistency across all communications.
• Collaborate with the founders to define brand voice, creative direction, and positioning.
• Stay ahead of design, wellness, and digital trends, bringing fresh ideas to the team.

About You

• 3+ years’ experience in creative direction, social media marketing, or brand development (experience in health, wellness, or lifestyle brands is advantageous).
• A strong portfolio showcasing social-first campaigns, brand design, and storytelling.
• Proven ability to grow and manage digital communities through creative strategy.
• Entrepreneurial mindset: adaptable, resourceful, and comfortable working in a startup environment.
• Excellent communication and leadership skills.
• Genuine passion for health, wellness, and lifestyle innovation.

What We Offer

• A founding team role with creative ownership and strategic influence.
• Growth-based bonuses with equity potential and future salary negotiation.
• The opportunity to shape a brand from its earliest stage.
• A mission-driven culture with the freedom to experiment, innovate, and make an impact.

If you’re ready to build the creative heartbeat of a wellness brand with global ambition, we’d love to hear from you.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Design, Art/Creative, and Information Technology

Industries

• Wellness and Fitness Services