As a Client Data Lead/Data Planning Director you will be the strategic and operational head of all data activity on a flagship account. You'll run a talented team of Data Planners and Data Analysts, leading them to deliver high-volume CRM campaigns while pushing forward on the big strategic plays that transform how our client engages with their customers. It's a mix of hands-on leadership, sharp strategic thinking, and client partnership at the highest level.

The Strategy and Planning team at TMW Unlimited is made up of a team of industry professionals, who come from a range of diverse backgrounds both professionally and personally.

The department has an exemplary range of specialists in their field, meaning you'll always have someone at hand to help you with projects and ensure the work you're creating is at the highest calibre.

This is a hybrid role which for us means a mix of working from home and our offices in Farringdon, London.

Key Responsibilities

• Act as the senior data lead for the client, owning and driving the CRM data strategy in line with business objectives
• Inspire and manage the Data Planning and Analytics teams to deliver work that's accurate, insightful, and always on time
• Oversee end-to-end data delivery across campaigns, ensuring accuracy, timeliness, and efficiency
• Partner with agency client leadership to design, scope, and deliver strategic initiatives including data transformation, segmentation, customer journeys, and measurement frameworks
• Champion a test-and-learn culture, using insights to improve performance and unlock new opportunities
• Work closely with cross-agency and client-side teams (tech, media, creative, and CRM ops) to ensure seamless integration of data across all touchpoints
• Translate complex data outputs into clear, compelling insights and recommendations for senior stakeholders
• Act as a trusted advisor, challenging client thinking and bringing innovation in CRM data, analytics, and measurement

Requirements

• Experience in CRM and data roles, ideally within fast-paced agency or consultancy environments
• Proven experience leading large-scale CRM accounts with significant data volumes and complex customer journeys
• Strong understanding of data planning, segmentation, campaign delivery, analytics, and reporting
• Experienced in managing and developing teams of data specialists
• Exceptional stakeholder management skills, with the ability to build trust and influence at senior levels
• Commercially astute, with the ability to balance strategic vision and delivery excellence
• Curious, innovative, and passionate about using data to power brilliant CRM

Benefits

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Our Total Rewards consist of a competitive basic salary, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• Minimum 25 days holiday
• Volunteer Days
• Family Friendly and Flexible Hybrid working policies
• Attractive Pension and Financial well being support and resources
• Private Healthcare and Mental Wellbeing support
• Employee Assistance Programme
• Career Development and Counselling

We have a calendar of social and charity events throughout the year, there's always something going on.

Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people - including you.

What We Value...

Together, we put people first and believe our values make us who we are.

Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.

Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

TMW Unlimited is a leading integrated creative agency, based across London and Bristol. TMW has been around for over 30 years with a strong heritage in building long-term relationships with our clients.

We create Ideas That Move People

We deliver disruptive creativity, that is truly integrated and informed by a deeper understanding of human decision making and behaviour.

We inspire creative ideas that connect across the end-to-end customer journey - from brand building and ATL advertising to social, digital, CRM, experiential and local activations - all with the goal of successfully changing people's behaviours.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

UNLIMITED is part of the Accenture Song family, the world's largest tech-powered creative group.

We are an Equal Opportunities employer and welcome applications from all sections of the community.

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you're just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.