Animate Greater London, England, United Kingdom

Director of Demand Generation

UK (Hybrid, London preferred)

Looking for a demand generation role where you’re more than just a “leads and clicks” person?

This is a rare chance to take full ownership of global demand generation for a fast-growing SaaS company – shaping strategy, running programmes, and proving impact all the way through to closed revenue.

You’ll be stepping into a highly visible Director of Demand Generation position, working in a small, agile team where things move fast. This is a true builder’s role — designing and running digital-first programmes across paid, ABM, automation, SEO/SEM, and outbound, and proving their impact all the way to revenue.

The tech stack is solid (Salesforce, Marketo, 6Sense, Google, LinkedIn), the ambition is high, and you’ll work directly with senior leadership to design and execute programmes that make a measurable commercial difference. You’ll also partner closely with Sales, Product Marketing, and Operations to build alignment, visibility, and accountability across the entire funnel.

This isn’t a US-headquartered role where all the decisions are made overseas. Based in the UK, you’ll own the global demand generation function, setting strategy and driving performance across regions. It’s hands-on, fast-paced, and commercially focused – a genuine opportunity to build something from the ground up and prove what demand gen can do when it’s done right.

We’re looking for someone with:

• Extensive experience in B2B SaaS demand generation, ideally in enterprise or scale-up software.
• A strong record of pipeline and revenue growth, not just top-of-funnel metrics.
• Hands-on expertise with digital channels, marketing automation (Marketo, HubSpot, Eloqua) and CRM (Salesforce).
• Experience building ABM and performance-led programmes that deliver measurable ROI.
• The ability to lead while staying hands-on, balancing strategy and execution.

If you’ve ever wanted to lead with real accountability, mentor a team, and see your work drive board-level conversations, this is it.

Apply now to take ownership of global demand generation at a leading SaaS company.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Technology, Information and Media and Software Development

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London, England, United Kingdom