This is an exciting opportunity to join the European team at OMD in London, working with PepsiCo client. PepsiCo is a global legacy client for Omnicom Group, with Europe being one of the key Regions with its own local and Regional European client team.

The key role of our central team is to be a thought leader for PepsiCo and support the global and European business in defining and executing their Digital Transformation Agenda – by contributing towards vision setting, developing a strategy and finally – orchestrating local implementation.

The role of Digital Director is to work in close partnership with the wider central team - Strategy Team, Comms Planning and Data and Audience Solution Teams, to drive strategic agenda and work closely with local markets to track local adoption of the central strategies, identify opportunities and scale learnings, as well as drive T&L agenda across the region.

About You:

• Digital planning and buying experience across Paid/Owned/Earned – local, global or regional.
• Strong knowledge of digital channels and disciplines (expertise in social and working knowledge across programmatic, video, search)
• Experience in partnership management (local or global)
• Knowledge of core Ad tech, buying platforms (DV360/Meta/Google Ads etc.), CDP (e.g., SalesForce), and ad verification technologies (e.g., Double Verify).
• Ability to use key digital data sources including eMarketer, GWI, Google trends, social analytics etc.
• Experience of building and managing relationship with senior client stakeholders
• Experience managing and developing junior to mid-level team members.
• Knowledge and understanding of traditional media.
• Experience working with a Data Management Platform Experience to orchestrate and delivering data-led campaigns, rules-based segmentation
• Top line knowledge of Brand research methodologies (Brand Health tracking, Brand uplift studies etc.)
• Hands on experience on local media planning and buying

About the Agency:

At OMD EMEA, we strive to deliver on our promise of ‘better decisions, faster’ for our clients, partners and all 6,000+ OMDers across our region every day. As part of the world’s largest media network, our business is staging experiences for consumers who have more choice and less attention than ever before. The key to the process is empathy. Empathy to see the world through the eyes of the consumer, to recognise the needs of our clients and to identify aspirations of our talent.

Learn Fast, Act Fast. To help navigate the road to a ‘new normal’, learning from, and acting upon data signals at scale and speed is crucial. Visit Why OMD? to learn more about our unique Act Fast Framework.

Our working pattern for colleagues is to be present in the office three days a week at our offices in London with the other days available to work remotely. Let us know if you have any questions about our working pattern as part of your application and interview process.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our peoplewhile fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at beyourbest@omnicommediagroup.com to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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