Join OMD London as a Digital Director with PepsiCo

This is an exciting opportunity to join the European team at OMD in London, working with the PepsiCo client. PepsiCo is a key global client for Omnicom Group, with a dedicated European regional team. Our central team leads digital transformation efforts, setting visions, developing strategies, and supporting local implementation.

The Digital Director will collaborate with Strategy, Communications Planning, and Data & Audience Solutions teams to drive strategic initiatives, monitor local adoption, identify opportunities, and scale successful learnings across the region.

Key Responsibilities

• Lead digital planning and buying across Paid, Owned, and Earned media channels at local, regional, and global levels.
• Maintain strong knowledge of digital channels and disciplines, including social, programmatic, video, and search.
• Manage partnerships with local and global stakeholders.
• Utilize ad tech platforms such as DV360, Meta, Google Ads, and CDPs like Salesforce, along with verification tools like DoubleVerify.
• Leverage digital data sources including eMarketer, GWI, Google Trends, and social analytics.
• Build and maintain relationships with senior client stakeholders.
• Manage and develop junior to mid-level team members.
• Understand traditional media and its integration with digital strategies.
• Experience with Data Management Platforms and data-led campaign orchestration.
• Apply brand research methodologies, including brand health tracking and uplift studies.
• Hands-on experience in local media planning and buying.

Our Culture and Working Environment

At OMD EMEA, we aim to deliver 'better decisions, faster' for our clients and colleagues. We value empathy—seeing the world through the consumer's eyes, understanding client needs, and nurturing talent.

Our hybrid working model involves three days in the London office and two remote days, with flexible hours to support work-life balance. We encourage open communication to accommodate individual circumstances and high-need periods. Our goal is to create a supportive environment where everyone can thrive both professionally and personally.